The Pepsi MAX Christmas Refreshed TV ad is arriving in time for the holiday season as a commercial that encourages consumers to give their classic Christmas traditions a bit of an update this year. The commercial sees traditional Christmas sounds remixed using an upbeat soundtrack along with elements of rap that are all focused on the flavor of the aforementioned soda. The commercial is being launched alongside the 'Win Christmas Your Way' competition that encourages consumers to partake in an array of competitions that are features in grocery stores, cinemas and outlets in the UK.
The Pepsi MAX Christmas Refreshed TV ad will also help to raise awareness for the brand's 100% recycled plastic (rPET) packaging that launched in September.
Key Themes Behind This Trend
- Remixed Advertising Soundtracks
- Brands can explore updating their advertising campaigns by remixing classic soundtracks with modern elements to appeal to younger audiences.
- Sustainable Packaging Awareness
- Brands can leverage advertising to educate consumers on new sustainable packaging technologies and practices.
- Competitive Brand Activations
- Brands can create in-store and cinema-based competitions to incentivize customer participation and drive customer acquisition.
Where This Applies
- Beverage
- Beverage companies can explore remixing classic Christmas sounds with upbeat soundtracks to promote their holiday-themed drinks and attract younger customers.
- Advertising
- Advertising agencies can leverage new remixing techniques and sustainable packaging messaging to attract clients looking for innovative advertising strategies.
- Retail
- Retailers can partner with brands to host in-store competitions that increase foot traffic and incentivize shoppers to make purchases during the holiday season.
