What is the trend of influencer co-creation?

Influencers actively shaping and starring in marketing campaigns is altering traditional methods of consumer engagement.

What is the trend of flavor-driven marketing?

Highlighting distinct product flavors enables brands to appeal to diverse consumer preferences and personalize advertising content.

What is the trend of digital and social activations?

Harnessing digital and social platforms for campaigns provides extensive reach and facilitates dynamic consumer interaction.

What are the implications for the beverage industry?

The beverage industry is adopting influencer marketing to innovate and promote product differentiation in a competitive market.

What are the implications for the digital marketing industry?

Digital marketing agencies are leveraging creative influencer partnerships to craft more engaging and authentic campaigns.

What are the implications for the social media advertising industry?

Social media advertising is evolving as brands utilize influencer networks to amplify reach and improve audience resonance.

Influencer-Led Soda Campaigns : Bring Out The Flavour campaign

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Cheeky Food-Focused Soda Campaigns Image 1

Soccer Star-Fronted Soda Campaigns Image 1

The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK

Michael Hemsworth — August 7, 2025 — Lifestyle

References: pepsico & talkingretail

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The Pepsi MAX Bring Out The Flavour campaign has been announced by PepsiCo UK&I as its latest influencer-led initiative to put a spotlight on some of its latest sugar-free flavored colas. The campaign features Emma Johnson, Luke Vernon and Formz who star in a new commercial, but will also be featured prominently in digital and social media activators, OOH endeavors and more. The campaign features each influencer spotlighting a different flavor of Pepsi MAX with Johnson showcasing Pepsi MAX Cherry, Vernon taking on Pepsi MAX Lime and Formz featuring Pepsi MAX Mango.

CMO Beverages, UK&I at PepsiCo Steven Hind commented on the Pepsi MAX Bring Out The Flavour campaign saying, "The ‘Bring Out The Flavour’ campaign marks a significant moment for Pepsi MAX. By empowering our Pepsi Pioneers to not only co-create but also star in the campaign, we’re not just launching new advertising; we’re deepening our authentic connection with our audiences. This campaign is a vibrant celebration of our flavour range and the positive mood shift it brings, encouraging our audience to embody unapologetic enjoyment every day. It’s a testament to the power of true collaboration and our belief in the creative energy of our community.”

Trend Themes

Influencer Co-creation — Influencers actively shaping and starring in marketing campaigns is altering traditional methods of consumer engagement.
Flavor-driven Marketing — Highlighting distinct product flavors enables brands to appeal to diverse consumer preferences and personalize advertising content.
Digital and Social Activations — Harnessing digital and social platforms for campaigns provides extensive reach and facilitates dynamic consumer interaction.

Industry Implications

Beverage — The beverage industry is adopting influencer marketing to innovate and promote product differentiation in a competitive market.
Digital Marketing — Digital marketing agencies are leveraging creative influencer partnerships to craft more engaging and authentic campaigns.
Social Media Advertising — Social media advertising is evolving as brands utilize influencer networks to amplify reach and improve audience resonance.

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