The first global brand campaign to be launched by Coca-Cola in over five years, 'Real Magic' presents a refreshed visual identity and a new take on the classic Coca-Cola logo. That being said, 'Real Magic' is not just a tagline or short-term campaign. It is "a long-term brand philosophy and belief that will drive and guide marketing and communications across the Coca-Cola Trademark," said Manolo Arroyo, Chief Marketing Officer for The Coca-Cola Company.
In fact, to kick off 'Real Magic,' Coco-Cola launched a standalone campaign called 'One Coke Away From Each Other,' which features a unique digital film.
Image Credit: Coca-Cola Company