To get people familiar with its new range of spicy pizzas, Papa John's is parodying Old Spice's iconic ads and the Old Spice Man. The 'New Spice Guy,' played by Love Island winner Luke Trotman, is being introduced to fans on Instagram with digital content that plays on the visual style and format of the original and memorable ads from the body product brand.
The New Spice Guy ads from Papa John's were recreated in a budget-friendly way, as fans will notice that real horses were replaced with low-cost camel props.
To millions of followers on Instagram, Trotman shares that things are heating up with the launch of five new spicy pizzas from Papa John's, all with a fiery yellow Amarillo chili base.
Image Credit: Papa John's