Sparkle was previously used by Bilibili as an internal tool. Now that it is an open-for-all service, the content creator platform boasts some user-friendly features such as " pricing recommendations, sample work portfolios and access to statistics on followers and user engagement." To sign up, one needs to be 18 years or older, with more than 10,000 followers. On the side of advertizers, Bilibili provides data analytics, built-in project management tools, and "targeted creator recommendations."
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