Sparkle (or Hua Huo in Chinese) is a new matchmaking content creator platform that is designed to bring more commercial opportunities for individuals by connecting them with brands and agencies. Launched by Bilibili, the activations has accumulated over 1.8 million monthly active creators. This hints at the fact that many people who are active on social media are branching out to monetize their content.
Sparkle was previously used by Bilibili as an internal tool. Now that it is an open-for-all service, the content creator platform boasts some user-friendly features such as " pricing recommendations, sample work portfolios and access to statistics on followers and user engagement." To sign up, one needs to be 18 years or older, with more than 10,000 followers. On the side of advertizers, Bilibili provides data analytics, built-in project management tools, and "targeted creator recommendations."
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