Superdrug, the Watson-owned retailer, recently joined forces with anti-bullying charity Ditch the Label to launch the #BeKind anti-bullying campaign. The new initiative was launched in response to "online trolls" commenting hurtful messages on its social media platforms.
The brand announced that for any online abuse posted on its social platforms, Superdrug will respond with a reminder of the impact of these words. The message states: "At Superdrug, we want our social spaces to be a positive experience for everyone. We won’t tolerate cyber bullying or unnecessary, hurtful comments. We’d like to ask that if you have nothing nice to say, that you don’t say anything at all. Please be kind to each other and keep your comments section a safe space for everything. #Bekind.”
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