The July 2020 life-stages roundup showcases how brands are responding to the needs of various demographics during the COVID-19 pandemic.
Notably, a radio station dubbed 'Radio Recliner' is aiming to bring seniors and retired individuals together through a one-hour radio segment that helps share their love of music with the world. The participants record their introductions and transitions on their phone and send the audio to production staff who masterfully creates the show with the songs they've chosen.
On the other end of the age spectrum, Universal Orlando has opened its post-COVID theme park with new restrictions and safety measures put in place to keep visitors safe. These include temperature checks for guests entering the site, reducing the number of people in the park, as well as blue circles to ensure visitors remain 6 feet apart.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
