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Wizardly Surprise Collectibles

Magical Capsules Open to Reveal Harry Potter Collectibles

— June 26, 2020 — Life-Stages
Magic Capsules are new Harry Potter collectibles that invite fans into the magical wizard world with figurines and accessories. The unboxing experience begins by opening a chest in the shape of the Hogwarts crest to reveal a magical experience that reminds of the Sorting Hat when a thumb is pressed against a color-changing surface.

The unboxing experience is all about wonder and mystery, as there are clues offered to hint at the character included within the recyclable paper blind bag. Collectors will find that there are 10 characters in all to collect, including one rare character, plus magical pets and Hogwarts accessories like wands, books and cauldrons.

Fans of the franchise will enjoy collecting characters like Hermione, Ron, Snape, Draco and Harry on his flying broomstick.
Trend Themes
1. Magic Capsules - The trend of surprise collectibles in the form of magic capsules presents an opportunity for innovative unboxing experiences in various industries.
2. Harry Potter Collectibles - The trend of Harry Potter collectibles opens up opportunities for the expansion of merchandise and fan experiences in the entertainment industry.
3. Unboxing Experience - The trend of creating immersive unboxing experiences can be a disruptive innovation opportunity for companies looking to enhance customer engagement in the retail industry.
Industry Implications
1. Toy Industry - The toy industry can leverage the trend of magic capsules to create surprise collectibles that capture the imagination of children and collectors alike.
2. Entertainment Industry - The entertainment industry has an opportunity to capitalize on the trend of Harry Potter collectibles to create more engaging fan experiences and expand the franchise's reach.
3. Retail Industry - The retail industry can embrace the trend of immersive unboxing experiences to differentiate their products and provide memorable interactions for customers.
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