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Plant-Powered Kid's Beverages

Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar

— June 24, 2020 — Lifestyle
According to a recent study, 1 in 2 children across America are underhydrated and not getting enough fluids, and Creative Roots is a kid-friendly beverage option to ensure kids stay hydrated this summer. Creative Roots will appeal to health-conscious parents as each bottle only contains 1 gram of sugar and 15 calories. The plant-powered hydrating drinks are made with all-natural ingredients and are available in delicious fruit flavors including Orange Pineapple, Watermelon Lemonade, Mixed Berry, and Peach Mango, among others.

In addition, each bottle features the 'Sploots' — the friendly, plant-powered characters that are shown on the packaging and in the Creative Roots ads. The fruit-inspired characters encourage overall health and wellness and remind kids of the importance of hydration.


Image Credit: Creative Roots
Trend Themes
1. Plant-powered Kids Beverages - Opportunity for innovative and healthy beverage options that cater specifically to children, with a focus on natural ingredients and low sugar content.
2. Hydration Monitoring for Children - Potential for technology or wearable devices that help parents track their children's hydration levels and ensure they are getting enough fluids throughout the day.
3. Character-driven Packaging for Kids Products - Demand for creative and engaging packaging designs featuring characters that promote health, wellness, and educate children about the importance of hydration.
Industry Implications
1. Beverage - Opportunity for beverage companies to develop and market plant-powered drinks specifically designed for kids, with low sugar and natural ingredients.
2. Health and Wellness - Potential for the health and wellness industry to create innovative hydration monitoring solutions for children, such as wearable devices or smart water bottles.
3. Packaging and Design - Demand for creative packaging and design services in the kids products market, with an emphasis on character-driven designs that promote health and wellness.
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