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Top 100 Branding Trends in July

From QSR Gaming Consoles to CPG Self-Service Ad platforms

— August 18, 2020 — Marketing
A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which involved creating a gaming console. The KFC branded console was highlighted at a time when major gaming companies were also releasing consoles. However, the QSR-branded device leverages humor to connect with consumers in an authentic way.

Tim Hortons created Hero Cups, which feature the names of front line workers. The Hero Cups show that the company is invested in the communities it serves and looks to highlight the selflessness of essential workers in the region.

Lastly, the Ibotta app is a self-service platform for CPG brands. The self-service ad platform will also provide demographic information that allows CPG companies to better target different groups of consumers.
7.8
Score
Popularity
Activity
Freshness
99
Elevated Distilled Irish Whiskeys
Elevated Distilled Irish Whiskeys
Proper No. Twelve's Spirit Boasts Notes of Vanilla, Honey & Wood
<
98
Summery Citrus Snack Cakes
Summery Citrus Snack Cakes
The Tastykake Orange Sweet Rolls are Here for the Warm Weather
<
97
Cherry-Infused Spiced Rums
Cherry-Infused Spiced Rums
The Kopparberg Cherry Spiced Rum is Vegan-Friendly
<
96
THC-Infused Kale Chips
THC-Infused Kale Chips
The Bakedfield Treatos Kale Chips Have 100mg of THC Per Serving
<
95
Accessible Organic Ground Coffees
Accessible Organic Ground Coffees
The Mayorga Organics Café Cubano is Flavorful and Aromatic
<
94
Raisin-Packed Dessert Snacks
Raisin-Packed Dessert Snacks
The Sun-Maid Bites are Made with Wholesome Ingredients
<
93
Immunity-Enhancing CBD Drops
Immunity-Enhancing CBD Drops
The Medterra Immune Boost Drops Support Overall Wellness
<
92
Family-Friendly Macadamia Snacks
Family-Friendly Macadamia Snacks
The Royal Hawaiian Orchards Family-Sized Serving Bag is 24 Ounces
<
91
Low-Alcohol Summertime Ciders
Low-Alcohol Summertime Ciders
The Sheppy's Redstreak Craft Cider is Perfect Sipping in the Heat
<
90
Organic Japanese Soup Mixes
Organic Japanese Soup Mixes
These New Clearspring Miso Soup Pastes Come in Three Flavors
<
89
Keto-Friendly Cookie Ranges
Keto-Friendly Cookie Ranges
The HighKey Mini Cookies Come in Three Traditional Varieties
<
88
Almond Milk-Topped Cold Brews
Almond Milk-Topped Cold Brews
These New Starbucks Cold Brew Drinks are Dairy-Free
<
87
Cake-Themed Dessert Pretzels
Cake-Themed Dessert Pretzels
The Flipz Strawberry Cheesecake Pretzels are a Sweet Treat
<
86
Lean Prepackaged Scotch Eggs
Lean Prepackaged Scotch Eggs
The Wall’s Pastry Chicken Scotch Egg Supports Healthy Snacking
<
85
Ready-to-Pour Gin Martinis
Ready-to-Pour Gin Martinis
The Eden Mill Maverick Martini is a Take on the Pornstar Martini
<
84
Kid-Friendly Sugar-Free Refreshments
Kid-Friendly Sugar-Free Refreshments
The KidsLuv Peach Me, I'm Orange Drink Has Just 10 Calories
<
83
Child-Targeted Snack Ranges
Child-Targeted Snack Ranges
The Harvest Snaps Popper Duos Have Been Relaunched by the Brand
<
82
Cherry-Flavored Superfood Mixes
Cherry-Flavored Superfood Mixes
The NUTSÓLA Cherry Max Has a Versatile Functionality
<
81
Blockchain-Based Mobile Trivia Games
Blockchain-Based Mobile Trivia Games
Miller Lite and Vatom Labs Launch 'Great Taste Trivia'
<
80
Supportive Pride-Themed Milkshakes
Supportive Pride-Themed Milkshakes
The Wayback Burgers Pride Shake Supports the LGBTQ Community
<
79
Celebrity-Led Natural Deodorant Campaigns
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
<
78
Cold-Brew Canned Teas
Cold-Brew Canned Teas
The Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea is Tasty
<
77
Patriotic Celebratory Candy Bars
Patriotic Celebratory Candy Bars
The Hershey's Red, White & Blue Cookies 'N' Creme is Chromatic
<
76
Luxurious Lash-Boosting Mascaras
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
<
75
Cultural Roots Spirit Branding
Cultural Roots Spirit Branding
This Special Edition Havana Club 7 Bottle Has Artwork by Skepta
<
74
Preservative-Free Salsa Products
Preservative-Free Salsa Products
The New Chosen Foods Guacamole and Salsa Products are Tasty
<
73
Savory Freeze-Dried Pea Snacks
Savory Freeze-Dried Pea Snacks
The Harvester Farms Freeze-Dried Sugar Snap Peas are Savory
<
72
Prepackaged Japanese Cooking Sauces
Prepackaged Japanese Cooking Sauces
These New Miso Tasty Sauces Come in Three Flavors
<
71
Artisan Canned Cocktail Mixers
Artisan Canned Cocktail Mixers
The AVEC Premium Mixers Have Four Grams of Sugar or Less
<
70
Ready-to-Serve Prepackaged Cheeseboards
Ready-to-Serve Prepackaged Cheeseboards
The Perfect British Cheeseboard is Tasty and Convenient
<
69
Tropical Dried Fruit Snacks
Tropical Dried Fruit Snacks
The Bare Snacks Simply Pineapple Chips are Tasty and Healthy
<
68
QSR Gaming Consoles
QSR Gaming Consoles
The KFC Console Was Revealed Through a Video on the Company Twitter Account
<
67
Smokey Coffee-Infused Bourbons
Smokey Coffee-Infused Bourbons
The Devils River Coffee Bourbon Whiskey is Made in Small Batches
<
66
Health-Focused Avocado Challenges
Health-Focused Avocado Challenges
Avocados From Mexico Partners with MyFitnessPal & Singer Thalía
<
65
Wild Botanical Gin Spirits
Wild Botanical Gin Spirits
These New Flavored Gins from Ben Lomond Gin are Launching in the UK
<
64
Small-Batch Summertime Gins
Small-Batch Summertime Gins
The Hendricks Midsummer Solstice Gin is Packed with Aromatics
<
63
Cruelty-Free Blush Ranges
Cruelty-Free Blush Ranges
Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up
<
62
Thankful Coffee Cups
Thankful Coffee Cups
Limited-Edition Tim Hortons Hero Cups Feature the Names of Essential Workers
<
61
Isolation-Rewarding QSR Promotions
Isolation-Rewarding QSR Promotions
Burger King Brazil Launched the 'Lockdown Whopper' Campaign
<
60
Plant-Based Porridge Pots
Plant-Based Porridge Pots
The Great British Porridge Co. Breakfast Bowls are Easy to Prepare
<
59
Vintage Sports Car Colognes
Vintage Sports Car Colognes
The Goest Grand Tour Cologne Calls to Mind the Golden Era of Racing
<
58
Family-Friendly Performance Drinks
Family-Friendly Performance Drinks
The Daily Edge Enhanced Fruit Drink is Light and Refreshing
<
57
Functional Bottled Waters
Functional Bottled Waters
Voss Plus Contains a Blend of 74 Trace Minerals and Electrolytes
<
56
Biocompatible Skin Serums
Biocompatible Skin Serums
Kiehl's Vital Skin-Strengthening Hyaluronic Acid Super Serum is Powerful
<
55
Nitro-Infused Tea Lattes
Nitro-Infused Tea Lattes
The RISE Brewing Co. London Fog is Convenient and Smooth
<
54
Handcrafted Limoncello Cocktails
Handcrafted Limoncello Cocktails
The Fabrizia Italian Breeze Cocktail is Made with Sicilian Lemons
<
53
Canned Ready-to-Drink Bellinis
Canned Ready-to-Drink Bellinis
The Funkin Cocktails Peach Bellini is Tasty and Convenient
<
52
Recycled Plastic Bottled Waters
Recycled Plastic Bottled Waters
ZenWtr Has Five Ocean-Sourced Plastic Bottles in its Packaging
<
51
Honest CBD Campaigns
Honest CBD Campaigns
Bluebird Botanicals Markets Its Hemp-Derived CBD Using Radical Honesty
<
50
CPG Self-Service Ad Platforms
CPG Self-Service Ad Platforms
The Ibotta App Will Have a Self-service Ad Platform for CPG Brands
<
49
CBD Vapor Pod Tinctures
CBD Vapor Pod Tinctures
The WILD By Nature CBD Single Shots Come in Six Flavors
<
48
Authentic Prepackaged Tea Blends
Authentic Prepackaged Tea Blends
Tea India Turmeric Chai Tea is Available at Waitrose in the UK
<
47
Prepackaged Campfire Confections
Prepackaged Campfire Confections
The Russell Stover S’Mores Treats Come in Three Flavors
<
46
Family-Friendly Natural Toothpastes
Family-Friendly Natural Toothpastes
The Natural Family Co. Propolis & Myrrh Toothpaste is Premium
<
45
Bake-Free Prepackaged Desserts
Bake-Free Prepackaged Desserts
The Pillsbury Ready-to-Eat Snack Bars Come in Two Options
<
44
Health-Conscious Candy Bars
Health-Conscious Candy Bars
These New Fazer Chocolate Bars Come in Two Tasty Options
<
43
DIY Artisan Bacon Kits
DIY Artisan Bacon Kits
The Sandy Leaf Bacon Curing Kit is Simple to Follow and Use
<
42
In-House Pharmacy Wellness Products
In-House Pharmacy Wellness Products
The Live Better by CVS Health Range is Being Expanded
<
41
Spiced Kettle-Cooked Snack Chips
Spiced Kettle-Cooked Snack Chips
The Krakatoa Hot Chips Come in Five Intense Flavors
<
40
Wine-Infused Canned Coffees
Wine-Infused Canned Coffees
The Cafe Agave Spiked Cold Brew is Made with Premium Ingredients
<
39
Refreshing Full-Spectrum CBD Waters
Refreshing Full-Spectrum CBD Waters
The A88CBD CBD Waters are Available Online and at Pure CBD
<
38
Adult-Targeted Soft Drinks
Adult-Targeted Soft Drinks
The Sanpellegrino Classic Italian Taste is for Mature Palates
<
37
Eco-Friendly Noodle Packets
Eco-Friendly Noodle Packets
Pot Noodles are Going "Potless" with Different Product Packaging
<
36
Grocery Store Hard Seltzers
Grocery Store Hard Seltzers
The Nordic Wolf Hard Seltzers are Available Exclusively at Aldi
<
35
Holistic Wellness-Supporting Supplements
Holistic Wellness-Supporting Supplements
The Biotis Health Benefit Solutions are Premium
<
34
Sugar-Free Wine Ranges
Sugar-Free Wine Ranges
The Sunny With a Chance of Flowers Wines Have a Low-Alcohol Profile
<
33
Apothecary Hand Sanitizers
Apothecary Hand Sanitizers
The C.O. Bigelow Hand Sanitizer Has a Premium, Fragrance-Free Formula
<
32
THC-Free CBD Sleep Supplements
THC-Free CBD Sleep Supplements
The Level Zzz CBD Oil Drops Support More Restful Sleep
<
31
Premium Canned Wines
Premium Canned Wines
HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience
<
30
Gamer Grip-Enhancing Cosmetics
Gamer Grip-Enhancing Cosmetics
'Gamer Goo' Antiperspirant Prevents Sweaty Hands
<
29
Functional Coffee Refreshments
Functional Coffee Refreshments
The BeforeYouSpeak Cold Press High Performance Coffee is Flavorful
<
28
Reduced Sugar Baking Sweeteners
Reduced Sugar Baking Sweeteners
The Miss Jones Baking Co. SmartSugar is Health-Focused
<
27
Unified Condiment Branding
Unified Condiment Branding
Heinz Undertook Its First Brand Refresh for Consistency Among Products
<
26
Guilt-Free Sparkling Water Cocktails
Guilt-Free Sparkling Water Cocktails
The NATRL Alcoholic Sparkling Water Has a Hint of Flavor
<
25
Mature Hair Support Cosmetics
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
<
24
Inclusive Beer Multipacks
Inclusive Beer Multipacks
The Heineken 15-Count Multipack Has Alcoholic and Non-Alcoholic Options
<
23
Terrazzo Noodle Bars
Terrazzo Noodle Bars
Office AIO Debuts a Striking Aesthetic for a Contemporary Noodle Bar
<
22
Low-Calorie Summertime Seltzer Drinks
Low-Calorie Summertime Seltzer Drinks
These Smirnoff Seltzers Have Been Launched in the UK Market
<
21
Chewable Weight Management Supplements
Chewable Weight Management Supplements
The NutriSuits Losers’ Chews are Health-Focused
<
20
Recycled Cheese Spread Packaging
Recycled Cheese Spread Packaging
Philadelphia Cream Cheese Will Now Feature Recycled Packaging
<
19
Mono-Material Meat Packaging
Mono-Material Meat Packaging
This Sustainable Meat Packaging from Südpack Saves Material
<
18
Digestion-Boosting Vinegar Shots
Digestion-Boosting Vinegar Shots
The Good Glow Apple Cider Vinegar Shot is Health-Focused
<
17
Candy-Flavored Protein Powders
Candy-Flavored Protein Powders
These MyProtein Clear Whey Isolate Supplements are a Sweet Treat
<
16
Automotive-Branded Web Series Launches
Automotive-Branded Web Series Launches
Hyundai Launched a New Series Named 'The Un-Adventurers'
<
15
Recyclable Chocolate Packaging
Recyclable Chocolate Packaging
The Nestlé Smarties Bar is Now Wrapped in Paper in the UK
<
14
Ready-to-Serve Avocado Products
Ready-to-Serve Avocado Products
WHOLLY® AVOCADO Debuts Two Ultra-Convenient and Tasty Products
<
13
Virtual Pride Events
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
<
12
Cold-Pressed Cooking Sauces
Cold-Pressed Cooking Sauces
Tanya’s Just Real is Introducing a New Range of Condiments
<
11
Hopeful Colorful Window Displays
Hopeful Colorful Window Displays
Louis Vuitton Launches the Rainbow Project at it's Toronto Store
<
10
Diversity-Focused Bandages
Diversity-Focused Bandages
Band-Aid is Launching a Range That Embraces Different Skin Tones
<
9
Acne-Positive Skincare Campaigns
Acne-Positive Skincare Campaigns
Skincare Brand Blume Debuted the New Celebrate Skin Campaign
<
8
Sustainably Crafted Carton Packaging
Sustainably Crafted Carton Packaging
The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly
<
7
Gamified Personal Finance Platforms
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
<
6
Cheerful Donut-Themed Face Masks
Cheerful Donut-Themed Face Masks
These Dunkin' Face Masks Come in Five Vibrant Options
<
5
LGBTQ+ Support Initiatives
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
<
4
eSports Health Supplements
eSports Health Supplements
The Genius Gamer Elite Gaming Nootropic Supplement is Energizing
<
3
Eco-Conscious Cannabis Packaging
Eco-Conscious Cannabis Packaging
ND Supplies Inc. & Calyx Containers Boast Eco Cannabis Packaging
<
2
Provocative Mask Alternatives
Provocative Mask Alternatives
Max Siedentopf's Humorous List Shows Everyday Objects as Face Masks
<
1
Adaptive Innovation Webinar
Adaptive Innovation Webinar
Master the Science of Innovation With Jeremy Gutsche on June 30th
<