A number of July 2020 branding strategies emerged that can help consumers connect with companies in new and different ways. One of the major July 2020 branding strategies comes from KFC, which involved creating a gaming console. The KFC branded console was highlighted at a time when major gaming companies were also releasing consoles. However, the QSR-branded device leverages humor to connect with consumers in an authentic way.
Tim Hortons created Hero Cups, which feature the names of front line workers. The Hero Cups show that the company is invested in the communities it serves and looks to highlight the selflessness of essential workers in the region.
Lastly, the Ibotta app is a self-service platform for CPG brands. The self-service ad platform will also provide demographic information that allows CPG companies to better target different groups of consumers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
