The Avocado Challenge, hosted through a collaboration between Avocados From Mexico and popular health-tracking app MyFitnessPal, ran in September 2019, October 2019, and January 2020. The campaigns urged those willing to participate to eat 30 or more avocados in 60 days for a chance to win various prizes. Given the popularity of the fruit—"in 2018, avocados were the second-most popular item that MyFitnessPal users put into their food-tracking logs," the Avocado Challenge was met with enthusiasm. It was reported that more than 562,000 MyFitnessPal users engaged in the campaigns, "logging in about 196,000 avocados, per the announcement."
In order to promote this health-focused gamified campaign, Avocados From Mexico tapped Latin superstar Thalía who helped the brands reach the Hispanic youth demographic in the United States.
Image Credit: Avocados From Mexico