Leading up to its Big Game campaign, Avocados From Mexico is introducing a social campaign and an interactive digital experience with the #AvoNetwork. Avocados From Mexico partnered with Vatom Labs, a platform for the creation and distribution of Blockchain-based smart media objects called "Vatoms" that can be collected and have real-world value.
On Twitter, users can retweet Avocados From Mexico's campaign tweets and use the #AvoNetwork hashtag for their chance to win a designer tiara worth around $2,745. On the Avocados From Mexico Big Game website, users are also able to set up their own digital wallet and can win more than $30,000 worth of prizes by collecting digital objects through the campaign.
As Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico, describes: "When we conceptualize our digital campaigns, we don't look to the present. We look to the future to incorporate those breakthrough technologies that are likely to reshape marketing as we know it."
Image Credit: Avocados From Mexico