For the first time ever, Avocados From Mexico is launching a Virtual Guac Bowl Stadium and it's a one-stop-shop for finding guacamole recipes for Game Day, limited-time gear and great prizes. The digital experience is also a place to discover exclusive messages from sportscasters Troy Aikman and Erin Andrews, and see the best user-generated content on a virtual jumbotron.
There are several ways that sports fans and avocado lovers can find their way to the virtual stadium: by scanning a QR code, navigating from the brand's social media channels or visiting the site directly. The site hosts a souvenir store that gives fans the chance to redeem Avocado Rewards from AFM's loyalty program.
As part of the digital experience, Avocados From Mexico is giving fans the chance to win a grand prize of $1 million.
Image Credit: Avocados From Mexico