While some of the July 2020 marketing examples are business as usual—experiences that bet on immersive features and aesthetic-forward compositions—others, take cues from the current political and health climate.
COVID-19 has definitely affected many businesses and creatives who have responded. Max Siedentopf, for example, has created an interesting collection of photos that boast provocative alternatives to face masks. Harry Rosen, on the other hand, has coordinated a shirt and mask combo so consumers can be stylish and protected. The entertainment industry has also adapted to the pandemic, incorporating drive-in experiences for guests. Mitsubishi and The Luna Cinema boast a great luxurious example of this.
The Black Lives Matter movement has also played a key role in some July 2020 marketing decisions. Band-Aid is one brand that is re-launching its diversity-focused bandages in different skin shades.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
