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Top 100 Marketing Trends in July

From Virtual Whisky Boutiques to CBD Vapor Pod Tinctures

— August 18, 2020 — Marketing
While some of the July 2020 marketing examples are business as usual—experiences that bet on immersive features and aesthetic-forward compositions—others, take cues from the current political and health climate.

COVID-19 has definitely affected many businesses and creatives who have responded. Max Siedentopf, for example, has created an interesting collection of photos that boast provocative alternatives to face masks. Harry Rosen, on the other hand, has coordinated a shirt and mask combo so consumers can be stylish and protected. The entertainment industry has also adapted to the pandemic, incorporating drive-in experiences for guests. Mitsubishi and The Luna Cinema boast a great luxurious example of this.

The Black Lives Matter movement has also played a key role in some July 2020 marketing decisions. Band-Aid is one brand that is re-launching its diversity-focused bandages in different skin shades.
6.7
Score
Popularity
Activity
Freshness
99
Almond Milk-Topped Cold Brews
Almond Milk-Topped Cold Brews
These New Starbucks Cold Brew Drinks are Dairy-Free
<
98
Preservative-Free Salsa Products
Preservative-Free Salsa Products
The New Chosen Foods Guacamole and Salsa Products are Tasty
<
97
Organic Japanese Soup Mixes
Organic Japanese Soup Mixes
These New Clearspring Miso Soup Pastes Come in Three Flavors
<
96
Cherry-Flavored Superfood Mixes
Cherry-Flavored Superfood Mixes
The NUTSÓLA Cherry Max Has a Versatile Functionality
<
95
Ready-to-Serve Prepackaged Cheeseboards
Ready-to-Serve Prepackaged Cheeseboards
The Perfect British Cheeseboard is Tasty and Convenient
<
94
Gooey Brownie Frozen Treats
Gooey Brownie Frozen Treats
The Extrȇme Brownies & Cream Ice Cream Cones are Textured
<
93
Family-Friendly Performance Drinks
Family-Friendly Performance Drinks
The Daily Edge Enhanced Fruit Drink is Light and Refreshing
<
92
Health-Focused Avocado Challenges
Health-Focused Avocado Challenges
Avocados From Mexico Partners with MyFitnessPal & Singer Thalía
<
91
Social Media Page Takeovers
Social Media Page Takeovers
The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
<
90
Patriotic Celebratory Candy Bars
Patriotic Celebratory Candy Bars
The Hershey's Red, White & Blue Cookies 'N' Creme is Chromatic
<
89
Cold-Brew Canned Teas
Cold-Brew Canned Teas
The Caveman Coffee Co. Sparkling Hibiscus Cold Brew Herbal Tea is Tasty
<
88
Experimentally Spiced Gins
Experimentally Spiced Gins
The Sipsmith Chilli & Lime Gin is Ideal for Cocktails or Sipping
<
87
Cruelty-Free Blush Ranges
Cruelty-Free Blush Ranges
Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up
<
86
Plant-Based Porridge Pots
Plant-Based Porridge Pots
The Great British Porridge Co. Breakfast Bowls are Easy to Prepare
<
85
Isolation-Rewarding QSR Promotions
Isolation-Rewarding QSR Promotions
Burger King Brazil Launched the 'Lockdown Whopper' Campaign
<
84
Honest CBD Campaigns
Honest CBD Campaigns
Bluebird Botanicals Markets Its Hemp-Derived CBD Using Radical Honesty
<
83
Prepackaged Campfire Confections
Prepackaged Campfire Confections
The Russell Stover S’Mores Treats Come in Three Flavors
<
82
Art-Making Condiment Campaigns
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
<
81
Savory Freeze-Dried Pea Snacks
Savory Freeze-Dried Pea Snacks
The Harvester Farms Freeze-Dried Sugar Snap Peas are Savory
<
80
Vintage Sports Car Colognes
Vintage Sports Car Colognes
The Goest Grand Tour Cologne Calls to Mind the Golden Era of Racing
<
79
Thankful Coffee Cups
Thankful Coffee Cups
Limited-Edition Tim Hortons Hero Cups Feature the Names of Essential Workers
<
78
Holistic Wellness-Supporting Supplements
Holistic Wellness-Supporting Supplements
The Biotis Health Benefit Solutions are Premium
<
77
Authentic Prepackaged Tea Blends
Authentic Prepackaged Tea Blends
Tea India Turmeric Chai Tea is Available at Waitrose in the UK
<
76
Recycled Plastic Bottled Waters
Recycled Plastic Bottled Waters
ZenWtr Has Five Ocean-Sourced Plastic Bottles in its Packaging
<
75
Virtual Cheese Parties
Virtual Cheese Parties
Wisconsin Cheese is Hosting the World’s Largest Virtual Cheese Party Online
<
74
CBD Vapor Pod Tinctures
CBD Vapor Pod Tinctures
The WILD By Nature CBD Single Shots Come in Six Flavors
<
73
Cheesy Puffed Pepper Snacks
Cheesy Puffed Pepper Snacks
The Cheetos’ Flamin’ Hot Pepper Puffs are the Brand's Hottest Yet
<
72
Narrative Superhero Podcasts
Narrative Superhero Podcasts
Podcasts Based on DC Comics Characters are Coming to Spotify
<
71
Pride-Celebrating Beverage Branding
Pride-Celebrating Beverage Branding
Nude Beverages is Launching Limited Edition Pride Packs
<
70
Seltzer-Infused Pizza Crusts
Seltzer-Infused Pizza Crusts
Blaze Pizza is Serving Up a White Claw Crust Pizza for One Day Only
<
69
CPG Self-Service Ad Platforms
CPG Self-Service Ad Platforms
The Ibotta App Will Have a Self-service Ad Platform for CPG Brands
<
68
Spiced Kettle-Cooked Snack Chips
Spiced Kettle-Cooked Snack Chips
The Krakatoa Hot Chips Come in Five Intense Flavors
<
67
Canned Ready-to-Drink Bellinis
Canned Ready-to-Drink Bellinis
The Funkin Cocktails Peach Bellini is Tasty and Convenient
<
66
AI-Powered Movie Platforms
AI-Powered Movie Platforms
rct studio's Innovative Software Helps You to Make Your Own Movie
<
65
THC-Free CBD Sleep Supplements
THC-Free CBD Sleep Supplements
The Level Zzz CBD Oil Drops Support More Restful Sleep
<
64
Refreshing Full-Spectrum CBD Waters
Refreshing Full-Spectrum CBD Waters
The A88CBD CBD Waters are Available Online and at Pure CBD
<
63
Premium Canned Wines
Premium Canned Wines
HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience
<
62
Bake-Free Prepackaged Desserts
Bake-Free Prepackaged Desserts
The Pillsbury Ready-to-Eat Snack Bars Come in Two Options
<
61
Wine-Infused Canned Coffees
Wine-Infused Canned Coffees
The Cafe Agave Spiked Cold Brew is Made with Premium Ingredients
<
60
Grocery Store Hard Seltzers
Grocery Store Hard Seltzers
The Nordic Wolf Hard Seltzers are Available Exclusively at Aldi
<
59
Health-Conscious Candy Bars
Health-Conscious Candy Bars
These New Fazer Chocolate Bars Come in Two Tasty Options
<
58
Unified Condiment Branding
Unified Condiment Branding
Heinz Undertook Its First Brand Refresh for Consistency Among Products
<
57
In-House Pharmacy Wellness Products
In-House Pharmacy Wellness Products
The Live Better by CVS Health Range is Being Expanded
<
56
Beer Brand Hiking Positions
Beer Brand Hiking Positions
Anheuser-Busch is Hiring a Chief Hiking Officer for 2021
<
55
DIY Artisan Bacon Kits
DIY Artisan Bacon Kits
The Sandy Leaf Bacon Curing Kit is Simple to Follow and Use
<
54
Retail Store Re-Opening Standards
Retail Store Re-Opening Standards
Nordstrom Prepares to Open Its Stores with Safety Precautions
<
53
In-Home Travel Ads
In-Home Travel Ads
These Automotive Ads Map Stay-Home Routes from Room to Room
<
52
Puffed Supergrain Snacks
Puffed Supergrain Snacks
The Insane Grain Snacks are Flavorful and Rich in Nutrients
<
51
Reduced Sugar Baking Sweeteners
Reduced Sugar Baking Sweeteners
The Miss Jones Baking Co. SmartSugar is Health-Focused
<
50
Terrazzo Noodle Bars
Terrazzo Noodle Bars
Office AIO Debuts a Striking Aesthetic for a Contemporary Noodle Bar
<
49
Functional Coffee Refreshments
Functional Coffee Refreshments
The BeforeYouSpeak Cold Press High Performance Coffee is Flavorful
<
48
Collaborative Drive-In Cinemas
Collaborative Drive-In Cinemas
Secret Cinema & Häagen-Dazs are Hosting 'The Drive-In' This Summer
<
47
Sugar-Free Wine Ranges
Sugar-Free Wine Ranges
The Sunny With a Chance of Flowers Wines Have a Low-Alcohol Profile
<
46
Gamer Grip-Enhancing Cosmetics
Gamer Grip-Enhancing Cosmetics
'Gamer Goo' Antiperspirant Prevents Sweaty Hands
<
45
Travel-From-Home Rum Campaigns
Travel-From-Home Rum Campaigns
The Malibu 'Holiday at Home’ Campaign is Interactive
<
44
Interactive Crime Scene Maps
Interactive Crime Scene Maps
The Sneak Podcast Supplements the Experience with Special Features
<
43
Automotive-Branded Web Series Launches
Automotive-Branded Web Series Launches
Hyundai Launched a New Series Named 'The Un-Adventurers'
<
42
Localized Social Media Advertisements
Localized Social Media Advertisements
AB InBev is Working with Tiger Pistol a Social Ad Platform
<
41
Talking Wine Bottles
Talking Wine Bottles
Third Aurora's Interactive Product Packaging Answers Consumer Questions
<
40
Inclusive Beer Multipacks
Inclusive Beer Multipacks
The Heineken 15-Count Multipack Has Alcoholic and Non-Alcoholic Options
<
39
Guilt-Free Sparkling Water Cocktails
Guilt-Free Sparkling Water Cocktails
The NATRL Alcoholic Sparkling Water Has a Hint of Flavor
<
38
Personalized Beer Glasses
Personalized Beer Glasses
Carlsberg is Auctioning 800 Customized Glasses to Support Pubs
<
37
Sports Brand Solidarity Ads
Sports Brand Solidarity Ads
Nike's #UntilWeAllWin Campaign was Publicly Supported by adidas
<
36
Flavorful Spicy Cooking Sauces
Flavorful Spicy Cooking Sauces
These Surya Foods Thai Dragon Sauces Have Authentic Flavor
<
35
Virtual Whisky Boutiques
Virtual Whisky Boutiques
The Macallan Created a Whisky E-Boutique Ahead of Father's Day
<
34
Virtual Keynote Presentations
Virtual Keynote Presentations
The Snap Partner Summit 2020 Introduced New Tools in a Dynamic Way
<
33
Mono-Material Meat Packaging
Mono-Material Meat Packaging
This Sustainable Meat Packaging from Südpack Saves Material
<
32
Creamy Authentic Cooking Sauces
Creamy Authentic Cooking Sauces
The New HERDEZ Salsa Cremosa Sauces Come in Three Flavors
<
31
Low-Calorie Summertime Seltzer Drinks
Low-Calorie Summertime Seltzer Drinks
These Smirnoff Seltzers Have Been Launched in the UK Market
<
30
Recycled Cheese Spread Packaging
Recycled Cheese Spread Packaging
Philadelphia Cream Cheese Will Now Feature Recycled Packaging
<
29
Mature Hair Support Cosmetics
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
<
28
Cold-Pressed Cooking Sauces
Cold-Pressed Cooking Sauces
Tanya’s Just Real is Introducing a New Range of Condiments
<
27
VIP Drive-In Screenings
VIP Drive-In Screenings
Mitsubishi & The Luna Cinema are Offering a Luxurious Open-Air Experience
<
26
Chewable Weight Management Supplements
Chewable Weight Management Supplements
The NutriSuits Losers’ Chews are Health-Focused
<
25
Diversity-Focused Bandages
Diversity-Focused Bandages
Band-Aid is Launching a Range That Embraces Different Skin Tones
<
24
Virtual Pride Events
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
<
23
Empty Craft Beer Cans
Empty Craft Beer Cans
Roy Farms' Intentionally Empty 'No Beer' Recognizes Hard-Working Hop Farms
<
22
Outlined Beer Packs
Outlined Beer Packs
Best of Kin's Dad Beer Pack Features a Playful Hand-Drawn Design
<
21
In-Game Makeup Collaborations
In-Game Makeup Collaborations
The Sims 4's Base Game Now Includes M.A.C Cosmetics Makeup for Sims
<
20
Hopeful Colorful Window Displays
Hopeful Colorful Window Displays
Louis Vuitton Launches the Rainbow Project at it's Toronto Store
<
19
Branded Skin Positivity Campaigns
Branded Skin Positivity Campaigns
Dermalogica Partners with New Brand Ambassador Dixie D’Amelio
<
18
Ready-to-Serve Avocado Products
Ready-to-Serve Avocado Products
WHOLLY® AVOCADO Debuts Two Ultra-Convenient and Tasty Products
<
17
Sustainably Crafted Carton Packaging
Sustainably Crafted Carton Packaging
The Elopak Pure-Pak Imagine Beverage Carton is Eco-Friendly
<
16
Candy-Flavored Protein Powders
Candy-Flavored Protein Powders
These MyProtein Clear Whey Isolate Supplements are a Sweet Treat
<
15
Fast Food Dance Challenges
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
<
14
Cheerful Donut-Themed Face Masks
Cheerful Donut-Themed Face Masks
These Dunkin' Face Masks Come in Five Vibrant Options
<
13
Virtual Video Game Restaurants
Virtual Video Game Restaurants
KFC Island on Animal Crossing Recreates the Fried Chicken Chain
<
12
Gamified Personal Finance Platforms
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
<
11
Recyclable Chocolate Packaging
Recyclable Chocolate Packaging
The Nestlé Smarties Bar is Now Wrapped in Paper in the UK
<
10
LGBTQ+ Support Initiatives
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
<
9
Kid-Designed Magazine Covers
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
<
8
In-Store Virtual Eyewear Try-Ons
In-Store Virtual Eyewear Try-Ons
Clearly's Reopening Strategy Fuses QR Codes & Virtual Tech
<
7
Acne-Positive Skincare Campaigns
Acne-Positive Skincare Campaigns
Skincare Brand Blume Debuted the New Celebrate Skin Campaign
<
6
Interactive Birthday Dessert Pints
Interactive Birthday Dessert Pints
Häagen-Dazs' Special Frozen Treat Containers Share Snapcodes
<
5
eSports Health Supplements
eSports Health Supplements
The Genius Gamer Elite Gaming Nootropic Supplement is Energizing
<
4
Eco-Conscious Cannabis Packaging
Eco-Conscious Cannabis Packaging
ND Supplies Inc. & Calyx Containers Boast Eco Cannabis Packaging
<
3
Artistic Face Mask Coverings
Artistic Face Mask Coverings
The Ai Weiwei Mask Art Project Raises Funds for Humanitarian Causes
<
2
Matching Mask Gift Sets
Matching Mask Gift Sets
Harry Rosen Created Coordinated Shirt & Mask Sets for Father's Day
<
1
Provocative Mask Alternatives
Provocative Mask Alternatives
Max Siedentopf's Humorous List Shows Everyday Objects as Face Masks
<