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Art-Making Condiment Campaigns

#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home

— June 1, 2020 — Marketing
#MakingArtWithHeinz is an engaging condiment campaign from Heinz Brazil that was made to get people creating during their extended time at home. Inspired by the way Instagram users share blank templates so that their followers can fill them in, Heinz Brazil created blank burger-shaped silhouettes of its own so that people could create their own dream burgers digitally.

The "recipe for distraction" resulted in artful burgers inspired by pop culture characters, interesting colors and patterns and other original creations straight from the minds of consumers.

As part of the #MakingArtWithHeinz condiment campaign, the best local burger places participated by turning the most inspiring works of art into real burgers—and the original artists got to enjoy their creations at home—with a side of ketchup, of course.
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