Outside of restaurants that don't offer ketchup, Heinz set up Smack for Heinz billboards that offer a playful way for people to complete their meals with a beloved condiment. The "smackable" billboard references the brand's slow-release bottles and the forceful gesture that's used to speed up the process of dispensing the product.
This initiative to "serve Heinz wherevever Heinz isn't served" challenges restaurants all over the world that refuse to serve Heinz, all the while helping people to get out their frustration and treat Heinz's devoted fans to more of the product they love in an unexpected location.
Ketchup lovers who aren't in the vicinity of a smackable billboard can go online to Smack for Heinz, and even report food establishments that don't yet offer Heinz.
Why This Trend Is Growing
- Interactive Billboards for Condiment Dispensing
- Exploring ways to integrate interactive billboards for unique condiment dispensing experiences like Smack for Heinz.
- Online Reporting Platforms for Product Availability
- Implementing online platforms for consumers to report and track the availability of their favorite products at different establishments similar to Smack for Heinz.
- Bringing Brands to Unexpected Locations
- Discovering opportunities to bring well-known brands to unexpected locations to surprise and delight customers, as seen in the case of Heinz's Smack for Heinz billboards.
Industries Being Reshaped
- Advertising & Marketing
- In the advertising and marketing industry, exploring ways to create innovative campaigns utilizing interactive billboards for product engagement.
- Food & Beverage
- Within the food and beverage sector, leveraging online reporting platforms to monitor product availability and consumer preferences for popular condiments like ketchup.
- Retail & Consumer Goods
- For retail and consumer goods companies, considering strategies to surprise consumers by bringing beloved brands to unconventional locations for unique brand interactions.
