Taco Bell Canada Has an Unconventional Promotional Tactic
References: facebook & designtaxi
Taco Bell is launching an interactive billboard that might as well have superpowers. The campaign is set to begin on January 19th on Queen Street West in Toronto. Individuals are welcome to bring their own snacks between 11:30 AM and 2:30 PM for the option to drench the goods in unlimited free cheese. For those who are caught off guard and didn't bring food, Taco Bell will be sampling its new 'Nacho Cheese Naked Chicken Chalupa.'
The interactive billboard is meant to promote namely the fast food restaurant's latest offering. The campaign is exceptionally clever and will surely gain traction in Toronto. Everyone enjoys a pleasant and unexpected food hand-out, while the novelty of a cheese-dispensing interactive billboard is still quite exciting, innovative and engaging.
The interactive billboard is meant to promote namely the fast food restaurant's latest offering. The campaign is exceptionally clever and will surely gain traction in Toronto. Everyone enjoys a pleasant and unexpected food hand-out, while the novelty of a cheese-dispensing interactive billboard is still quite exciting, innovative and engaging.
Trend Themes
1. Interactive Billboards - Opportunity for advertisers to engage with consumers in new and exciting ways.
2. Snack Sampling - Chance to provide consumers with a hands-on tasting experience to generate interest and boost sales.
3. Unexpected Promotions - Offering surprise elements in marketing campaigns to create buzz and generate excitement among consumers.
Industry Implications
1. Fast Food - Opportunity for fast-food chains to leverage interactive billboards and unique promotions to increase brand awareness and drive customer traffic.
2. Advertising - Chance for advertising agencies to create innovative and attention-grabbing campaigns through interactive billboards and snack sampling tactics.
3. Food and Beverage - Opportunity for food and beverage companies to showcase new products through unconventional promotional strategies like cheese-dispensing billboards and sampling events.
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