Taco Bell is launching an interactive billboard that might as well have superpowers. The campaign is set to begin on January 19th on Queen Street West in Toronto. Individuals are welcome to bring their own snacks between 11:30 AM and 2:30 PM for the option to drench the goods in unlimited free cheese. For those who are caught off guard and didn't bring food, Taco Bell will be sampling its new 'Nacho Cheese Naked Chicken Chalupa.'
The interactive billboard is meant to promote namely the fast food restaurant's latest offering. The campaign is exceptionally clever and will surely gain traction in Toronto. Everyone enjoys a pleasant and unexpected food hand-out, while the novelty of a cheese-dispensing interactive billboard is still quite exciting, innovative and engaging.