What is the trend of interactive advertising?

More billboards will feature snack bars, and other healthy foods as a way to encourage healthy eating habits.

What is the trend of healthy snacking for a busy public?

The growing awareness of healthy eating habits will lead to more innovative ways of providing healthy snacks to people on-the-go.

What is the trend of innovative urban advertising?

New ways of offering healthy foods and snacks to people in urban settings will be devised to remind people about the importance of healthy eating habits.

What are the implications for the advertising industry industry?

Advertising agencies will work with companies to design unique billboards to encourage healthy eating habits and promote healthy snack options.

What are the implications for the snack food industry industry?

Healthy snack food companies will benefit from an increase in demand for nutritious snacks that can be eaten on-the-go.

What are the implications for the health and wellness industry industry?

The health and wellness industry will see a rise in demand for products and services that promote healthy lifestyles and eating habits.

Interactive Snacks Billboards : grab and go billboard

Interactive Snacks Billboards

Peeling Cheese Packaging Billboards Image 1

Convenient Kid-Focused Snack Options Image 1

KIND Snacks' Grab and Go Billboard Encourages Healthy Eating Habits

Laura McQuarrie — July 5, 2022 — Marketing

References: famouscampaigns

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KIND Snacks' Grab and Go billboard is not just another food advertisement, it's an interactive way for commuters at London's Kings Cross Street Station to nourish themselves during a busy day. The "pickable" billboard offers up fruits and snack bars and in doing so, it reminds people to get in their five-a-day.

The large billboard boasted more than 500 pieces of garden-fresh produce, helping people of all ages enjoy a healthy snack on the go. The BDA (Association of UK Dieticians) reports that just 8% of children between the ages of eight and 11, 27% of adults (19 to 64 years old) and 35% of people aged 65 years and over actually meet the five-a-day recommendation.

The interactive snack billboard spoke to passers-by and offered a way for people to achieve a quick win related to their daily health and wellness.

Trend Themes

Interactive Advertising — More billboards will feature snack bars, and other healthy foods as a way to encourage healthy eating habits.
Healthy Snacking for a Busy Public — The growing awareness of healthy eating habits will lead to more innovative ways of providing healthy snacks to people on-the-go.
Innovative Urban Advertising — New ways of offering healthy foods and snacks to people in urban settings will be devised to remind people about the importance of healthy eating habits.

Industry Implications

Advertising Industry — Advertising agencies will work with companies to design unique billboards to encourage healthy eating habits and promote healthy snack options.
Snack Food Industry — Healthy snack food companies will benefit from an increase in demand for nutritious snacks that can be eaten on-the-go.
Health and Wellness Industry — The health and wellness industry will see a rise in demand for products and services that promote healthy lifestyles and eating habits.

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