Many consumers are on the hunt for ways to enjoy some of their favorite foods in a healthier way, which is something this Walkers campaign aims to help support. The campaign will run using a multi-channel approach that leverages TV, digital, shopper and out-of-house, while also using influencer support to boot. The campaign will focus on the brands Quavers, Wotsits, Squares, French Fries and Monster Munch multipacks that offer a crunchy snack with 100-calories or less per serving.
Marketing Manager for Walkers Snacks at PepsiCo, Katherine Cook, commented on the new Walkers campaign: "More permissible choices are a key purchase driver for families when considering snacks. However, 69% of UK consumers are still not aware that Walkers’ current portfolio of multipack snacks contain 100 calories or less per pack. We want to change this narrative and drive further sales.”
Key Themes Behind This Trend
- Health-conscious Snacking
- Brands should focus on offering healthier snack options to appeal to consumers who are looking for better-for-you alternatives.
- Multi-channel Marketing
- Advertising across various mediums allows brands to reach a wider audience and increase brand awareness.
- Influencer Marketing
- Partnering with social media influencers can be an effective way for brands to reach consumers and increase their credibility.
Where This Applies
- Snack Food Industry
- Companies in the snack food industry should focus on creating snack options that cater to the needs of health-conscious consumers.
- Marketing Industry
- Businesses in the marketing industry can provide creative solutions for brands to effectively promote their products to a wider audience.
- Digital Media Industry
- Digital media companies can offer new and innovative ways for brands to reach consumers through social media, email marketing, and other digital channels.
