These Walkers Limited-Edition Crisps Play on Other Snack Flavors
Michael Hemsworth — June 16, 2023 — Lifestyle
These Walkers limited-edition crisps are being launched by the brand in the UK to provide consumers with a new way to enjoy some popular flavors of other snack products.
The products include the signature profile and texture of Walkers crisps, but are covered in flavoring from brands like Wotsits, Doritos and Monster Munch. The products include Walkers Wotsits Really Cheesy Flavour Crisps, Walkers Doritos Chilli Heatwave Flavour Crisps and the Walkers Monster Munch Pickled Onion Flavour Crisps. Priced at £1.95 per pack, the new range is available now at Tesco locations.
Senior Brand Manager Jonny Roberts commented on the Walkers limited-edition crisps saying, "We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs."
The products include the signature profile and texture of Walkers crisps, but are covered in flavoring from brands like Wotsits, Doritos and Monster Munch. The products include Walkers Wotsits Really Cheesy Flavour Crisps, Walkers Doritos Chilli Heatwave Flavour Crisps and the Walkers Monster Munch Pickled Onion Flavour Crisps. Priced at £1.95 per pack, the new range is available now at Tesco locations.
Senior Brand Manager Jonny Roberts commented on the Walkers limited-edition crisps saying, "We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs."
Trend Themes
1. Remixed Snack Chip Flavors - Disruptive Innovation Opportunity: Creating limited-edition crisps that combine popular flavors from different snack brands to provide consumers with a new and exciting snacking experience.
2. Signature Profile and Texture - Disruptive Innovation Opportunity: Developing snack products with the familiar profile and texture of a popular brand, but with unique and unexpected flavorings.
3. Limited Time Flavors - Disruptive Innovation Opportunity: Introducing time-limited flavors for snack products to create a sense of scarcity and urgency among consumers.
Industry Implications
1. Snack Food Industry - Disruptive Innovation Opportunity: Leveraging cross-branded flavors to stand out in the highly competitive snack food industry.
2. Retail Industry - Disruptive Innovation Opportunity: Partnering with retailers like Tesco to exclusively launch and distribute limited-edition snack products, creating a unique shopping experience for consumers.
3. Food Manufacturing Industry - Disruptive Innovation Opportunity: Collaborating with different snack brands to develop innovative products that combine their signature flavors, expanding the market for snack manufacturers.
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