Premium Night-In Snack Chips

The Walkers Sensations crisps range has been expanded by the brand to support continued consumer interest in making their night-in snack occasions a little more flavorful. The snack chips now come in the Crushed Sea Salt & Black Peppercorn and Mature Cheddar & Chilli Chutney flavors, which provide new takes on classic formulations. The snacks are both branded with vibrant imagery of the flavor ingredients on the front of the pack, which pop prominently off the packaging thanks to its all-black background that communicates their elevated nature.

Senior Marketing Director of Walkers Snacks at PepsiCo Wayne Newton commented on the new additions to the Walkers Sensations crisps range saying, "With 89% of the over-55 age demographic also preferring classic crisp flavours, the NPD is also set to recruit a wider audience to the brand. We know that consumers continue to look for premium products to treat themselves with, despite the current economic challenges. With the launch of these new products, we wanted to tap into those classic favourite flavours of cheese and salt and add in a bit of a modern twist through the addition of chilli chutney and black peppercorn to offer something a little different."