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Queen-Celebrating Snack Chips

These Walkers Sensations Flavors Mark the Queen's Platinum Jubilee

— May 17, 2022 — Marketing
These Walkers Sensations flavors are being launched by the brand in celebration of the Queen's Platinum Jubilee for consumers to enjoy as they mark the occasion.

The snack chips come in the form of two limited-edition flavors, which includes the Baked Cheese & Sweet Honey and the Spit-Roast Pork & Apple Sauce. The existing Thai Sweet Chilli flavor will be included in jubilee packs alongside the two new flavors. The snacks will be available for a limited time only in 150-gram sharing bags and 65-gram price-marked packs.

Marketing Manager for Sensations Lynn Grant commented on the new Walkers Sensations flavors saying, "As possibly Britain’s poshest crisp, we’re so excited about launching these new limited edition flavours to bring consumers together to celebrate the platinum jubilee."
Trend Themes
1. Limited-edition Flavor Celebrations - Limited-edition snacks celebrating special occasions present opportunities for brands to capitalize on seasonal or one-time events.
2. Novelty Flavor Promotion - Promotions featuring unique and unusual snack flavors can generate excitement and interest from consumers.
3. Nostalgia-inspired Packaging - Packaging that taps into nostalgic or sentimental themes can appeal to consumers’ emotions and lead to increased sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage limited-time or novelty flavors to create interest and drive sales.
2. Marketing and Advertising - Marketing and advertising professionals can explore new and innovative ways to promote products through creative packaging and targeted messaging.
3. Event Planning and Management - Event planners and managers can collaborate with brands to create custom products that commemorate special occasions.
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