Walkers Sensations BBQ Beef Teriyaki Crisps are Flavorful
Michael Hemsworth — September 14, 2021 — Marketing
References: walkers & conveniencestore
The Walkers Sensations BBQ Beef Teriyaki snack chips are the latest flavor being launched by the brand for its premium range that will provide consumers with an alternative way to enjoy the taste of Japanese cuisine. The chips are inspired by the namesake dish and help to infuse a new kind of flavor experience into snacking moments when entertaining guests or simply watching a movie. The snack chips are rolling out in the UK at a price point of £1.99 for a 150-gram bag.
Marketing Manager for Sensations UK Kate Prescott spoke further on the launch of the Walkers Sensations BBQ Beef Teriyaki snack chips saying, "Japanese cuisine is a popular consumer trend in the UK, as it scores impressively amongst food fans for its complex flavours and broad appeal1. Over half of Brits (54%) say that they like to experiment with new food, and the new addition to the Walkers Sensations range will support the savoury snacks category. As consumers continue to demand distinctive flavours, reminding them of authentic tastes and cultures from abroad, the new flavour provides the perfect snack to make big nights in and sharing occasions with friends even more special.”
Marketing Manager for Sensations UK Kate Prescott spoke further on the launch of the Walkers Sensations BBQ Beef Teriyaki snack chips saying, "Japanese cuisine is a popular consumer trend in the UK, as it scores impressively amongst food fans for its complex flavours and broad appeal1. Over half of Brits (54%) say that they like to experiment with new food, and the new addition to the Walkers Sensations range will support the savoury snacks category. As consumers continue to demand distinctive flavours, reminding them of authentic tastes and cultures from abroad, the new flavour provides the perfect snack to make big nights in and sharing occasions with friends even more special.”
Trend Themes
1. Japanese-cuisine Inspired Snacks - Opportunity to create more unique snack flavors inspired by Japanese cuisine to cater to the growing demand for exotic taste experiences.
2. Savory Snacks with Premium Flavors - There's an opportunity to create premium snack chips that cater to consumers' desire for complex flavors and broad appeal, and promote them as an alternative way to enjoy Japanese-inspired dishes.
3. International-inspired Snacking - Food manufacturers can see an opportunity to innovate international flavors compounded into snack-sized bites for sharing occasions or a night in with family and friends.
Industry Implications
1. Snack Food - Snack food manufacturers can innovate their products by developing new snack flavors that leverage different cultural cuisines and offer premium connotations, which can increase purchase interest and expand market share.
2. Food Service and Catering - Food service providers can create new menu items like snacks that are inspired by different kinds of cuisines to cater to changing customer preferences and promote their businesses’ range of offerings.
3. Retail - Retailers can sell new snack foods that cater to customers' tastes for the exotic and new cultural experiences, attracting them to shop and choose more conveniently packaged snack options.
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