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Top 100 Marketing Trends in May

From Hairdressing Pub Gardens to Virtual Tipping NFTs

— May 29, 2021 — Marketing
Effecting marketing gives consumers a reason to care about specific brands, allowing them to feel a part of something bigger than themselves and the product or service they are buying – the May 2021 marketing trends showcase how some brands are setting themselves apart with their marketing strategies.

One noteworthy example comes from personal care brand Degree who recently launched the 'Inclusive' deodorant. The product was packaged to be more accessible to those with different abilities or dexterities, a drastic change to current products on the market that require grasping in the hand. To market the new product, Degree launched a commercial that showcases a blind athlete's ability to perform, and how the Degree Inclusive deodorant was designed to meet her needs.
8.1
Score
Popularity
Activity
Freshness
99
Bamboo Toilet Paper Earth Initiatives
Bamboo Toilet Paper Earth Initiatives
No.2 Supports Reforestation Efforts with One Tree Planted
<
98
Chip-Based Book Collaborations
Chip-Based Book Collaborations
Doritos' Flat Stanley Collaboration Continues After the Super Bowl
<
97
Restaurant-Branded Weighted Napkins
Restaurant-Branded Weighted Napkins
Boston Pizza Debuts a Weighted "Blanket" for Mealtime
<
96
Chromatic Cookie Doughs
Chromatic Cookie Doughs
Nestle Toll House Funfetti Cookie Dough with Rainbow Sprinkles is Tasty
<
95
Summery Bag-in-Box Wines
Summery Bag-in-Box Wines
Barefoot on Tap will Come in White Zinfandel and Pinot Grigio
<
94
Low-Sugar Chocolate Treats
Low-Sugar Chocolate Treats
These New SkinnyDipped Products Come in Four Varieties
<
93
Citrusy Chocolate Biscuits
Citrusy Chocolate Biscuits
Orange Maltesers Biscuits are Sweet, Malty and Creamy
<
92
Garden-Themed Yogurt Flavors
Garden-Themed Yogurt Flavors
The Yeo Valley British Blackcurrant Yogurt is Limited-Edition
<
91
Heath-Focused Energy Shots
Heath-Focused Energy Shots
The Woke Up! Energy Shot is Made with Adaptogenic Herbs
<
90
Premium Canned Tomato Products
Premium Canned Tomato Products
The Napolina Selezione Speciale Range Includes Tomatoes and Sauces
<
89
Branded Climate Counseling
Branded Climate Counseling
This Earth Day, Silk is Offering Climate Free Climate Counseling
<
88
Aromatic Cheese Incenses
Aromatic Cheese Incenses
Kraft Singles Captured the Smell of Cheese with "Grilled Cheese-cense"
<
87
Fruity Spiced Mexican Beers
Fruity Spiced Mexican Beers
The Estrella Jalisco Tropical Chamoy Michelada is Refreshing
<
86
Drone-Created QR Codes
Drone-Created QR Codes
Bilibili Used Over 1,500 Drones to Make a Scannable Code in the Sky
<
85
Specialty Sugar-Free Soda Collections
Specialty Sugar-Free Soda Collections
Dr Pepper Zero Sugar Includes Three Flavors to Choose From
<
84
Bluish Millennium Soda Relaunches
Bluish Millennium Soda Relaunches
Pepsi Blue is Returning After Nearly 20 Years
<
83
Organic Hemp-Infused Teas
Organic Hemp-Infused Teas
These New Clipper Teas Hemp Teas Come in Two Varieties
<
82
Frozen Sports Drink Refreshments
Frozen Sports Drink Refreshments
The Powerade Sports Freezer Bars Come in Two Flavors
<
81
Eco-Minded Yogurt Packaging
Eco-Minded Yogurt Packaging
This Yogurt Cup Packaging Has 20% Less Material
<
80
Typographical Soda Branding
Typographical Soda Branding
Upstream Sparkling Drinks are Being Relaunched with New Branding
<
79
Canned Alcohol-Free Cocktails
Canned Alcohol-Free Cocktails
Gordon’s 0.0% and Tonic is Ready to Enjoy Right from the Can
<
78
Body Positivity Brand Partnerships
Body Positivity Brand Partnerships
The Dove Self-Esteem Project is Now in Partnership with Lizzo
<
77
Climate Change Colouring Kits
Climate Change Colouring Kits
Maple Leaf Debuts 'Picture a Better World' Colouring Kits
<
76
Playfully Flavorful Gummy Candies
Playfully Flavorful Gummy Candies
The Haribo Funtastic Mix Has Eight Flavors and Over 15 Shapes
<
75
Limited-Edition Coconut Candy Bars
Limited-Edition Coconut Candy Bars
Kinder Bueno Coconut is Coming Back for a Limited Time
<
74
Virtual Concert NFT Upgrades
Virtual Concert NFT Upgrades
LA Rapper Murs Offers New Kind of Virtual Concert Experience
<
73
Updated Soda Branding Initiatives
Updated Soda Branding Initiatives
This New Coca-Cola Branding is Simple and Straightforward
<
72
Recycled Condiment Packaging
Recycled Condiment Packaging
Hellmann's is Launching a New 100% Recycled Bottle Packaging
<
71
Lunar Taco Campaigns
Lunar Taco Campaigns
Taco Bell is Sharing Free Tacos When the Moon Looks Like a Taco
<
70
Mood-Boosting Mango Frozen Treats
Mood-Boosting Mango Frozen Treats
The Enlightened Fruit Infusions Mango + Boost is Functional
<
69
Solid Personal Care Products
Solid Personal Care Products
The Foamie Personal Care Products Come in Several Varieties
<
68
Protein-Enriched Coffee Drinks
Protein-Enriched Coffee Drinks
The Kitu Life Super Coffee Blueberry Latte has 10-Grams of Protein
<
67
Exclusive Noise-Cancelling Headphones
Exclusive Noise-Cancelling Headphones
Sony Announced the WH-1000XM4 Silent White Headphones
<
66
Eco-Friendly Fashion Islands
Eco-Friendly Fashion Islands
H&M Created a Virtual Looop Island on Animal Crossing
<
65
Football-Inspired Snack Chips
Football-Inspired Snack Chips
These New Walkers Crisps Come in Four Flavor Options
<
64
Plant-Based Frozen Pizzas
Plant-Based Frozen Pizzas
These New Tattooed Chef Plant-Based Pizzas Have Cauliflower Crusts
<
63
Profile-Less Virtual Speed-Dating
Profile-Less Virtual Speed-Dating
Facebook Launches 'Sparked' App That Hosts 4-Minute Video Dates
<
62
NFT-Paired Wines
NFT-Paired Wines
Yao Family Wines is Releasing THE CHOP with an Exclusive Digital Asset
<
61
Night-Out Chocolate Campaigns
Night-Out Chocolate Campaigns
Dove Chocolate is Sharing a Sweet Mother's Night Campaign
<
60
Satisfying Keto-Friendly Snack Bars
Satisfying Keto-Friendly Snack Bars
Krunchy Keto Bars Taste Like Candy Without the Carbs
<
59
Free-From Popped Snack Ranges
Free-From Popped Snack Ranges
The Good & Honest Popped Veggie Crisps are Launching in the UK
<
58
Premixed Traditional Mexican Cocktails
Premixed Traditional Mexican Cocktails
Tequila Cazadores Canned Cocktails are High-Quality
<
57
Probiotic Apple Cider Shots
Probiotic Apple Cider Shots
Be Gud Beverages Has Launched Two New Shots for Wellness Support
<
56
Inclusively Designed Deodorants
Inclusively Designed Deodorants
Degree Inclusive Accommodates Different Abilities
<
55
Craft Distillery Sparkling Cocktails
Craft Distillery Sparkling Cocktails
Cathead Sparkling Comes in Four Fruity Flavors
<
54
Free-From Noodle Kits
Free-From Noodle Kits
These New Tiger Tiger Noodle Kits are Being Launched in the UK
<
53
AR Foosball Tournaments
AR Foosball Tournaments
EE is Making Wembley Stadium Into a Foosball Table with Augmented Reality
<
52
Alcohol-Free Aperitivo Drinks
Alcohol-Free Aperitivo Drinks
Figlia Non-Alcoholic Aperitivo Supports Socializing without Booze
<
51
Disease Detection Billboards
Disease Detection Billboards
The Billboard Taster Helps to Detect Early Disease Symptoms
<
50
Tasty Vegan Snack Bites
Tasty Vegan Snack Bites
The Squeaky Bean Chicken Style Bites are Ready to Eat or Heat
<
49
Parfait-Inspired Snack Bars
Parfait-Inspired Snack Bars
The Clio Granola & Yogurt Parfait Bars Come in Two Flavors
<
48
Limited-Edition Banana Lip Balms
Limited-Edition Banana Lip Balms
The Eos Totally Bananas Microbatch Has a Burst of Fruity Flavor
<
47
Vegan Egg Street Vendors
Vegan Egg Street Vendors
JUST Egg Can Be Found at Three Street Food Stalls in China
<
46
Co-Branded Gamer Flip-Flops
Co-Branded Gamer Flip-Flops
Havaianas and Fortnite Launched Digital & Physical Products for Gamers
<
45
Oceanic NFT Artworks
Oceanic NFT Artworks
Moen Created Five NFT Art Designs Inspired by the Five Major Ocean Gyres
<
44
Regionally Flavored Candy Bars
Regionally Flavored Candy Bars
KitKat Dark is Launching in Two New Flavors in Australia
<
43
Functional Sparkling Water Beverages
Functional Sparkling Water Beverages
ÈSSE Sparkling WellnÈSSE Water Has Plant-Based Nutrients
<
42
Tech-Enhanced Bespoke Spirits
Tech-Enhanced Bespoke Spirits
Bespoken Spirits Boasts Billions of Combinations in Just Days
<
41
Co-Branded Teacher Appreciation Cards
Co-Branded Teacher Appreciation Cards
Angry Orchards and NIPYATA! Created New Cards for Teachers
<
40
Natural-Looking Magnetic Eyelashes
Natural-Looking Magnetic Eyelashes
The Glamnetic Enchanted Collection Includes Six Varieties
<
39
Eco-Friendly EV Toy Cars
Eco-Friendly EV Toy Cars
Matchbox's Tesla Roadster Toy is Made with Recyclable Materials
<
38
Plant-Based Dating App Collaborations
Plant-Based Dating App Collaborations
Tinder Debuts New Plant-Based Passion for Earth Day
<
37
Automated Tequila Machines
Automated Tequila Machines
Don Julio is Celebrating Cinco de Mayo By Helping Bars & Restaurants
<
36
Barista-Style Instant Coffees
Barista-Style Instant Coffees
The Nescafé Gold Blend Roastery Collection Has Two Blends
<
35
Artisanal Mother's Day Gifts
Artisanal Mother's Day Gifts
The Norman Love Confections’ Mother’s Day Gift Box is Here for 2021
<
34
Limited-Edition Cereal Releases
Limited-Edition Cereal Releases
These New General Mills Cereals Come in Five Varieties
<
33
Influencer-Brand Collaboration Apps
Influencer-Brand Collaboration Apps
'Hey Influencers' Matches Brands and Content Creators
<
32
K-Pop Fast Food Meals
K-Pop Fast Food Meals
McDonald's is Introducing the BTS Meal in Collaboration with the Pop Group
<
31
Ready-to-Drink Aquas Frescas
Ready-to-Drink Aquas Frescas
Agua Bonita Boasts Two Impactful Flavors in Modern Packaging
<
30
Complex Canned Tequila Cocktails
Complex Canned Tequila Cocktails
The CANTINA Tequila Soda Cocktails are Flavorful
<
29
Ready-to-Drink Plant-Based Beverages
Ready-to-Drink Plant-Based Beverages
Nestlé is Releasing These Plant-Based Drinks in Asia
<
28
Free Sticker Vaccination Campaigns
Free Sticker Vaccination Campaigns
Fuseproject's Sticker Campaign Promotes Vaccinations
<
27
Functional Immunity Support Drinks
Functional Immunity Support Drinks
These REBBL Drinks Now Feature an Immunity Boosting Ingredient
<
26
Cocktail Canning Services
Cocktail Canning Services
Grey Goose's Cocktails-to-Go are Freshly Made by Bartenders and Canned
<
25
Movie-Themed Nail Polishes
Movie-Themed Nail Polishes
The Sally Hansen Miracle Gel and Disney’s 'Cruella' Collection is Chic
<
24
Content-Conscious Entrepreneurial Initiatives
Content-Conscious Entrepreneurial Initiatives
India Reynolds Harnesses OnlyFans for a Brand Boost
<
23
Virtual Beverage Restaurants
Virtual Beverage Restaurants
Pep Place by Pepsi is a Destination Where the Drinks Come First
<
22
Digital Fashion Magazines
Digital Fashion Magazines
Issued by Bottege Veneta Replaces the Brand's Online Presence
<
21
Food Waste AR Apps
Food Waste AR Apps
Morton Salt's AR App Provides a Creative Solution to Reducing Kitchen Waste
<
20
Luxe Digital Diamond NFTs
Luxe Digital Diamond NFTs
Digital Diamond NFT Collectibles are Exposing the Diamond Market
<
19
Post-Pandemic Gum Campaigns
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
<
18
Exclusive Food Content
Exclusive Food Content
In Late 2020, Vice Launched an OnlyFans Account for Munchies
<
17
AR Handbag Experiences
AR Handbag Experiences
Burberry's App Lets Users Customize a Virtual Pocket Bag in 3D
<
16
Gas-Infused Energy Drinks
Gas-Infused Energy Drinks
Monster Nitro is Made with Nitrous Oxide and Carbon Dioxide Gases
<
15
Cannabis Collab Clothing Collections
Cannabis Collab Clothing Collections
Weedmaps Partnered with Diamond Clothing Co. and Wiz Khalifa
<
14
One-Sleeved Vaccine Shirts
One-Sleeved Vaccine Shirts
Miller Lite Recently Released a One-Sleeved ‘Vax Time Tee’
<
13
Gen Z Edition Mattresses
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
<
12
Hairdressing Pub Gardens
Hairdressing Pub Gardens
Heineken Haircuts Satisfy the Desire for a Fresh Cut and a Drink
<
11
Virtual Pizza Parties
Virtual Pizza Parties
Virgin Media Connected Two Pizza Pop-Ups So People Could Share Meals
<
10
Artful Fast Food NFTs
Artful Fast Food NFTs
McDonald's France Created NFT Artworks Representing a Big Mac & Fries
<
9
Flat-Pack Pop-Up Pubs
Flat-Pack Pop-Up Pubs
Dave and Jon Richardson Created a 15-Piece Flat-Pack Pub Kit
<
8
Pancake Stack Slippers
Pancake Stack Slippers
Denny's Recently Launched the Limited-Edition Pro Loungers Slippers
<
7
Virtual Tipping NFTs
Virtual Tipping NFTs
Stella Artois is Auctioning NFT Art Collectibles to Benefit Bar Staff
<
6
Virtual Skincare Cities
Virtual Skincare Cities
SK-II CITY Shares an Immersive Experience with Animated Films
<
5
Sustainable Plant Milk Concentrates
Sustainable Plant Milk Concentrates
The JOI Organic Oat Milk Powder Comes in a Compostable Pouch
<
4
Kid-Friendly Side-Sleeper Pillows
Kid-Friendly Side-Sleeper Pillows
Pillow Cubs' Supportive Design Helps Kids Sleep More Soundly
<
3
Virtual Beauty Showrooms
Virtual Beauty Showrooms
Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech
<
2
Kinky Brand Content
Kinky Brand Content
Berlin's Voo Store Finds Innovative Ways to Reach and Connect with Its Fans
<
1
Limited-Edition Summer Chip Flavors
Limited-Edition Summer Chip Flavors
Frito-Lay Debuted 3 New Lay's Flavors Just in Time for Summer
<