Effecting marketing gives consumers a reason to care about specific brands, allowing them to feel a part of something bigger than themselves and the product or service they are buying – the May 2021 marketing trends showcase how some brands are setting themselves apart with their marketing strategies.
One noteworthy example comes from personal care brand Degree who recently launched the 'Inclusive' deodorant. The product was packaged to be more accessible to those with different abilities or dexterities, a drastic change to current products on the market that require grasping in the hand. To market the new product, Degree launched a commercial that showcases a blind athlete's ability to perform, and how the Degree Inclusive deodorant was designed to meet her needs.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
