The Squeaky Bean Chicken Style Bites are Ready to Eat or Heat
Michael Hemsworth — April 22, 2021 — Marketing
References: squeakybean & foodbev
The Squeaky Bean Chicken Style Bites are one of the latest offerings from the Winterbotham Darby-owned brand that will provide consumers with a plant-based snack option that's perfect for on-the-go snacking. The snack bites come in two flavor options including Spicy Sriracha and Smokey BBQ, which are both ready to eat or can be heated in the microwave in eight-minutes. The snacks are priced at £2.50 per 144-gram pack and will be launching at 232 Sainsbury's locations across the UK.
Co-Creator of Squeaky Bean Sarah Augustine spoke on the new Squeaky Bean Chicken Style Bites saying, "Our new Chicken Style Bites are designed to deliver taste bud satisfaction for plant-based food lovers when they hit the fridge. Delicious hot and cold, the Chicken Style Bites are a convenient way to experience plant-based flavour – fast. By showing just how easy it is to tuck into tasty, we’re pushing people’s perceptions of vegan food.”
Co-Creator of Squeaky Bean Sarah Augustine spoke on the new Squeaky Bean Chicken Style Bites saying, "Our new Chicken Style Bites are designed to deliver taste bud satisfaction for plant-based food lovers when they hit the fridge. Delicious hot and cold, the Chicken Style Bites are a convenient way to experience plant-based flavour – fast. By showing just how easy it is to tuck into tasty, we’re pushing people’s perceptions of vegan food.”
Trend Themes
1. Plant-based Snacks - The rise of plant-based snack options presents opportunities for companies to develop innovative and unique snack products.
2. Convenient Vegan Food - The demand for vegan food that is easy to prepare and consume is increasing, prompting companies to invest in creating convenient plant-based meal options.
3. Alternative Protein Sources - The shift towards alternative protein sources in the snack industry can lead to disruptive innovation in product development and changing food perceptions.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage the increasing demand for plant-based snacks by creating unique and innovative products that cater to vegan and non-vegan consumers alike.
2. Convenience Food Industry - The convenience food industry can capitalize on the demand for quick and easy vegan meal options by developing ready-to-eat plant-based meals that are both delicious and nutritious.
3. Alternative Protein Industry - The alternative protein industry has the opportunity to transform the snack industry by providing new and diverse sources of protein, leading to the creation of innovative and sustainable snack products.
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