The Squeaky Bean Chicken Style Bites are one of the latest offerings from the Winterbotham Darby-owned brand that will provide consumers with a plant-based snack option that's perfect for on-the-go snacking. The snack bites come in two flavor options including Spicy Sriracha and Smokey BBQ, which are both ready to eat or can be heated in the microwave in eight-minutes. The snacks are priced at £2.50 per 144-gram pack and will be launching at 232 Sainsbury's locations across the UK.
Co-Creator of Squeaky Bean Sarah Augustine spoke on the new Squeaky Bean Chicken Style Bites saying, "Our new Chicken Style Bites are designed to deliver taste bud satisfaction for plant-based food lovers when they hit the fridge. Delicious hot and cold, the Chicken Style Bites are a convenient way to experience plant-based flavour – fast. By showing just how easy it is to tuck into tasty, we’re pushing people’s perceptions of vegan food.”
Why This Trend Is Growing
- Plant-based Snacks
- The rise of plant-based snack options presents opportunities for companies to develop innovative and unique snack products.
- Convenient Vegan Food
- The demand for vegan food that is easy to prepare and consume is increasing, prompting companies to invest in creating convenient plant-based meal options.
- Alternative Protein Sources
- The shift towards alternative protein sources in the snack industry can lead to disruptive innovation in product development and changing food perceptions.
Industries Being Reshaped
- Snack Food Industry
- The snack food industry can leverage the increasing demand for plant-based snacks by creating unique and innovative products that cater to vegan and non-vegan consumers alike.
- Convenience Food Industry
- The convenience food industry can capitalize on the demand for quick and easy vegan meal options by developing ready-to-eat plant-based meals that are both delicious and nutritious.
- Alternative Protein Industry
- The alternative protein industry has the opportunity to transform the snack industry by providing new and diverse sources of protein, leading to the creation of innovative and sustainable snack products.
