Squeaky Bean, a brand known for its ready-to-eat meat alternatives, launched Crispy Bacon-Style Strips, a first-of-its-kind ready-to-eat plant-based bacon at major retailers in the UK. This sweet, salty and crispy bacon alternative fills a gap in the plant-based category and provides a simple way for plant-based consumers to enhance everything from pancake stacks to pasta.
These high-protein, high-fiber strips cater to the 50% of vegans and vegetarians who say they miss the taste of bacon, all while offering a quick and convenient solution for adding nourishment to meals and snacks at any time of the day. Like its animal-based counterpart, the plant-based bacon strips have a streaked appearance and the perfect texture for creating classic comforts like BLT sandwiches and Caesar salads.
What's Driving This Trend
- Convenient Plant-based Alternatives
- Ready-to-eat plant-based bacon simplifies meals while catering to the growing consumer demand for convenient, nutritious alternatives.
- High-protein Meat Substitutes
- Plant-based bacon strips rich in protein and fiber cater to health-conscious consumers seeking meat substitutes without compromising on taste.
- Enhanced Plant-based Textures
- Innovations in plant-based textures create more realistic meat alternatives, fulfilling the cravings of those who miss traditional bacon.
Who This Affects Most
- Plant-based Food Products
- The development of ready-to-eat plant-based bacon is pushing the boundaries of plant-based food innovation.
- Convenience Foods
- Convenience food industry sees an opportunity with products like instant plant-based bacon that require no prep time.
- Health and Wellness
- High-protein, high-fiber plant-based bacon aligns with consumer trends focusing on healthier, nutrient-rich dietary options.
