77 Foods has spent over two years developing a plant-based animal fat fit for use in plant-based meats, now it has perfected this recipe and launched its '77 Foods Bacon.' This bacon is made out of 100% plant-based products right down to its mock animal fat. 77 Foods noted that most plant-based bacons were lacking in flavor and authenticity because they did not incorporate fat into the food. The vegan bacon alternative that the brand created is also eight times lower in saturated fat than its competitors.
During its testing phase, 77 Foods' bacon products were preferred over other vegan bacons roughly 92% of the time. On top of this, the brand has stated that many consumers thought they were genuinely eating pork-based bacon. The bacon that 77 Foods offers is currently unavailable for purchase by the regular consumer, as it is only available for restaurants and service locations through the supply chain.
77 Foods has been looking to partner with more businesses for advertising, distribution, and incorporation of its plant-based bacon, animal fat, and larder products.
Image Credit: 77 Foods
Key Themes Behind This Trend
- Plant-based Meat Products
- As 77 Foods launches its '77 Foods Bacon', there is a space for more 100% plant-based meat alternatives that can provide the authentic flavor experience that consumers crave.
- Reduced Saturated Fats
- 77 Foods' emphasis on producing a mock animal fat that is eight times lower in saturated fats presents an opportunity for plant-based meat companies to reduce the negative health impact of consuming traditional meat products.
- Supply Chain Innovation
- The strategic decision by 77 Foods to only offer its bacon product to restaurants and service locations presents an opportunity for other companies to rethink their supply chain strategies for introducing new products to the market.
Where This Applies
- Food Manufacturing
- As the plant-based food market continues to grow, food manufacturing companies can explore potential mergers, acquisitions, or joint ventures with 77 Foods to introduce new products and increase their market share.
- Restaurant Chains
- As 77 Foods Bacon is made available to restaurants, this presents an opportunity for restaurant chains to innovate their menu by offering delicious and healthy options that cater to vegan and health-conscious clientele.
- Supply Chain Management
- 77 Foods' partnership opportunities for its bacon product and other plant-based meat alternatives creates an opportunity for supply chain management companies to lead the way in developing efficient and sustainable supply chains for introducing new products to the market.
