The Gordon’s 0.0% and tonic canned alcohol-free cocktail has been introduced by the Diageo-owned brand as a new product that's perfect for consumers looking to reduce or restrict their alcohol intake. The cocktail has been announced after the success of the Gordon's 0.0% alcohol-free gin alternative that was launched in December 2020 and features a ready-to-drink format. The alcohol-free canned cocktail contains 62.5-calories per can, and is priced at £1.60 per can or £5.50 for a four-pack.
GB Head of Marketing at Gordon's Charlotte Gibbon spoke on the new Gordon’s 0.0% and tonic canned alcohol-free cocktail saying, "Following the huge success to the market of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can. This product is the perfect choice for the upcoming picnics in the park – especially as the days get longer and warmer. We know that opting to go alcohol free, especially whilst you’re out socialising, often means having to compromise on taste and experience. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”