Gordon’s 0.0% and Tonic is Ready to Enjoy Right from the Can
Michael Hemsworth — April 14, 2021 — Lifestyle
References: gordonsgin & foodbev
The Gordon’s 0.0% and tonic canned alcohol-free cocktail has been introduced by the Diageo-owned brand as a new product that's perfect for consumers looking to reduce or restrict their alcohol intake. The cocktail has been announced after the success of the Gordon's 0.0% alcohol-free gin alternative that was launched in December 2020 and features a ready-to-drink format. The alcohol-free canned cocktail contains 62.5-calories per can, and is priced at £1.60 per can or £5.50 for a four-pack.
GB Head of Marketing at Gordon's Charlotte Gibbon spoke on the new Gordon’s 0.0% and tonic canned alcohol-free cocktail saying, "Following the huge success to the market of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can. This product is the perfect choice for the upcoming picnics in the park – especially as the days get longer and warmer. We know that opting to go alcohol free, especially whilst you’re out socialising, often means having to compromise on taste and experience. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”
GB Head of Marketing at Gordon's Charlotte Gibbon spoke on the new Gordon’s 0.0% and tonic canned alcohol-free cocktail saying, "Following the huge success to the market of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can. This product is the perfect choice for the upcoming picnics in the park – especially as the days get longer and warmer. We know that opting to go alcohol free, especially whilst you’re out socialising, often means having to compromise on taste and experience. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”
Trend Themes
1. Alcohol-free Ready-to-drink Cocktails - Opportunity to tap into the growing market of consumers looking for non-alcoholic beverage options that still offer a great taste and experience.
2. Low-calorie Canned Cocktails - Opportunity to target health-conscious consumers who want to reduce their calorie intake without compromising on taste.
3. Expansion of Alcohol-free Beverages - Opportunity to expand the range of alcohol-free alternatives to other popular alcoholic beverages and capitalize on the growing trend of mindful drinking.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing trend of mindful drinking and introduce more alcohol-free ready-to-drink cocktail options.
2. Canned Food Industry - The canned food industry can explore the opportunity of introducing more ready-to-drink cocktails in a can format to cater to the on-the-go consumers.
3. Marketing Industry - The marketing industry can help bridge the gap between alcohol and non-alcoholic beverages by promoting the taste and experience of alcohol-free options to consumers.
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