The low- and no-alcohol market continues to expand, spurred on by the release of innovative gin alternatives and other botanical spirits. As consumers seek moderation with reduced alcohol or entirely alcohol-free drinks, they're turning to full-flavor alternatives to support hangover-free experiences and enjoyable social occasions that are not necessarily centered around alcohol.
Created to offer all of the versatility and warmth of real gin without the alcohol, these products support refreshing drinking experiences without leaving people wanting or having products feel diluted.
To leverage the demand for no-alcohol products, as well as novelty pink spirits, Clean Co created a low-calorie, sugar-free non-alcoholic pink gin that's aesthetically pleasing with juicy notes of berry and spicy pink peppercorn.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
