Knowing that there are some consumers who want to reduce their intake of alcohol or stop drinking completely, Warner's created a 0% ABV range of Botanic Garden Spirits. The range introduces Juniper Double Dry and Pink Berry expressions, both of which apply Warner's expertise in quality and flavor to non-alcoholic products.
While Warner’s 0% Juniper Double Dry Botanic Garden Spirit is said to be fruity and fragrant with notes of pink peppercorn, lavender, rose, Szechuan pepper, ginger, chilli, raspberry and blackcurrant sage, the 0% Juniper Double Dry Botanic Garden Spirit offers an experience that's herbal, zesty and aromatic with botanicals like wormwood, cinnamon, lemon verbena and thyme.
In October, Warner's is hosting a virtual tour that shares a look at the ingredients, plus a guided tasting experience and masterclass.
Image Credit: Warner's
Why This Trend Is Growing
- Alcohol-free Spirits
- Developing and marketing alcohol-free alternatives to traditional spirits for health-conscious or sober customers.
- Botanical Beverages
- Creating non-alcoholic beverages with plant-based ingredients, such as herbs and botanicals, for unique and flavorful drinks.
- Virtual Tastings
- Offering guided tour and tasting experiences online to reach a wider audience and adapt to changing consumer behaviors during pandemic lockdowns.
Industries Being Reshaped
- Alcohol Industry
- In response to growing consumer interest in health and wellness, the alcohol industry could benefit from creating non-alcoholic options that cater to this audience.
- Beverage Industry
- Non-alcoholic beverage brands have an opportunity to tap into the trend of botanical drinks and offer unique plant-based alternatives for health-conscious consumers.
- Hospitality Industry
- Virtual tastings and online events can help hospitality businesses such as bars and distilleries connect with potential customers who are unable to attend in-person events due to pandemic-related restrictions.
