20 Dry January Innovations

From Non-Alcoholic Wine Clubs to Alcohol-Free Gin Alternatives

These dry January innovations range from non-alcoholic wine clubs to alcohol-free gin alternatives. With 2021 underway, many consumers are setting new goals and looking to stick to health-conscious new year's resolutions. Whether one is looking to stick to diet and fitness goals after a quarantine of inactivity and indulging, or looking to detox from holiday libations, these products make staying healthy easier than ever.

Standouts include hempSMART's non-alcoholic CBD cocktails that are made from "95% organic ingredients and hemp extract infusions" with "groundbreaking nanotechnology that allows the body to absorb the ingredients quickly and provide a sense of well-being without the ugly 'hang-over' effect."

The Fluère Smoked Agave nonalcoholic mezcal alternative is another notable example. The product is distilled in the same way as the alcohol-based beverage, ensuring great taste and quality for a sober lifestyle.

SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 98%
Freshness 10%

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