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Alcohol-Free Mezcal Alternatives

The Fluère Smoked Agave is Perfect for High-Quality Mocktails

— August 21, 2020 — Marketing
The Fluère Smoked Agave nonalcoholic mezcal alternative is a new product from the brand that will provide mixologists and consumers alike with a way to create high-quality mocktails with an authentic flavor. The product is distilled in the same way that alcohol-based alternatives are created, which further enhances its authentic flavor; fresh Salmiana agave juice from Mexico is used to help give the alcohol-free spirit a bit more character. The drink is reported to combine the sweetness of agave with a few bitter overtones and a touch of black pepper with a eucalyptus and mint finish.

Fluère CEO Léon Meijers spoke on the Fluère Smoked Agave nonalcoholic mezcal alternative saying, "We’re excited about the latest addition to the Fluère range having seen the success globally of our other non-alcoholic spirits. With the growth in the category and the interest in agave and mezcal we felt the time was right for our Smoked Agave launch. I am very excited to work with Patrick and his team who have a pragmatic ‘hands on’ mentality. Lightbox Brands are a true niche brand-builder with a straightforward and clear marketing approach and that was exactly what we needed for the brand.”
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