Despite being the fastest-growing spirit in the United States, mezcal is the least represented in the non-alcoholic space, and Little Saints is remedying this with its latest release. St. Mezcal is a new non-alcoholic offering that stays true to mezcal’s signature smokiness, and it taps into the aromatic, mood-boosting properties of palo santo. With 100mg of lion's mane per serving, St. Mezcal is said to deliver a “rich and nuanced sensory experience” along with a “pepper-y bite that won't get diluted in your favorite cocktails.”
With this launch, Little Saints is setting itself apart as the first spirit producer (alcoholic or non-alcoholic) to use pure palo santo extract.
Packaged in a Mezcal-inspired 750ml glass bottle, St. Mezcal can be consumed neat or used as a non-alcoholic replacement for mocktails and cocktail recipes.
Key Themes Behind This Trend
- Non-alcoholic Spirits
- The growth of the non-alcoholic beverage industry presents an opportunity to introduce more non-alcoholic variations of popular alcoholic spirits like mezcal.
- Health-boosting Ingredients
- The demand for healthier beverage options presents an opportunity to incorporate health-boosting ingredients like lion's mane into non-alcoholic spirits.
- Unconventional Flavors
- Incorporating unconventional flavors like palo santo into non-alcoholic spirits provides a unique sensory experience for consumers looking for something new.
Where This Applies
- Non-alcoholic Beverages
- The non-alcoholic beverage industry can capitalize on the growing demand for healthier and alcohol-free alternatives to traditional spirits.
- Health and Wellness
- The health and wellness industry can benefit from the addition of health-boosting ingredients like lion's mane into non-alcoholic spirits and beverages.
- Cocktail and Bar Industry
- The cocktail and bar industry can offer unique non-alcoholic cocktail options like the St. Mezcal which can cater to a diverse customer base.
