Monday Mezcal is the third non-alcoholic spirit by Drink Monday and it offers the experience of the popular distilled alcohol beverage without the alcohol. The floral, fruity, smoky and peppery non-alcoholic beverage is made in small batches with natural ingredients and it taps into the growing interest in low- and no-alcohol drinks.
Drink Monday CEO and Founder, Chris Boyd, says "With Monday Mezcal, we have a rare opportunity to surprise and delight two very special groups on the rise with a single spirit – the non-alcoholic community at large, and the agave spirits loving crowd that may, for the first time, have a reason to look over the fence toward a lifestyle using a little less alcohol without taking away flavor or experience."
Monday Mezcal joins other creations from the brand like Monday Whiskey and Monday Gin.
What's Driving This Trend
- Non-alcoholic Spirits
- The trend of producing non-alcoholic versions of popular alcoholic beverages such as mezcal provides an opportunity for disruptive innovation in the non-alcoholic drinks industry.
- Low- and No-alcohol Drinks
- The growing interest in low- and no-alcohol drinks offers an opportunity for disruptive innovation in the drinks industry.
- Natural Ingredients
- The use of natural ingredients in the production of non-alcoholic drinks provides an opportunity for disruptive innovation in the healthy drinks industry.
Who This Affects Most
- Non-alcoholic Drinks
- The non-alcoholic drinks industry can benefit from the trend of producing mezcal and other spirits in a non-alcoholic form.
- Alcoholic Drinks
- The alcoholic drinks industry can benefit from the growing interest in low- and no-alcohol drinks and can explore producing non-alcoholic versions of popular alcoholic beverages.
- Healthy Drinks
- The healthy drinks industry can benefit from the trend of using natural ingredients in the production of non-alcoholic drinks such as mezcal.
