Monday Nights shapes CLUB with sculptural interface and identity design, applying a brand-first approach to the new football management app from Formation Games. The studio developed everything from UI layout to bespoke icons, badges, trophies, and in-game currencies. Their work spanned a 2.5-year partnership that allowed for close creative exploration and consistency in establishing a visual language within the sports gaming space.
The team worked closely with Formation, often embedded in its offices, to refine tone, iconography, and interface behavior. A key challenge was deciding which conventions of football gaming to preserve and which to rethink. Player lineups were kept in a familiar format for usability, while medal graphics and trophy symbols were redesigned to feel contemporary. The result is an interface that is distinct, functional, and visually aligned with the ambition of the CLUB platform.
Image Credit: Monday Nights
What's Driving This Trend
- Sculptural Interface Design
- Incorporating artistic elements into interface design introduces a fresh visual appeal and personalized user experience in digital applications.
- Brand-first Gaming Platforms
- A focus on branding from the outset enhances consistency and strengthens user connection with the gaming app's identity.
- Redefining Iconography
- Reimagining traditional iconography in sports gaming offers an opportunity for differentiation and modernization.
Who This Affects Most
- Sports Gaming
- The sports gaming industry is experiencing a transformation through enhanced visual identity and branding strategies.
- Interface Design
- New interface design approaches bridge the gap between functionality and aesthetic appeal, providing a competitive edge.
- Digital Branding
- Opportunities in digital branding are expanding as companies seek to create immersive and cohesive brand experiences.
