Champignon Dreams by De Soi is a non-alcoholic and mushroom-based aperitif. The beverage is lightly carbonated and low in calories, making it a great option for those seeking a better-for-you beverage.
Founded by Katy Perry and Morgan McLachlan, De Soi is focused on creating tasty non-alcoholic spirits that don't "get in the way of early mornings and long nights." The duo are both busy moms who enjoy unwinding with a drink but aimed to create a non-alcoholic option with healthier ingredients like adaptogens.
Champignon Dreams is vegan-friendly, gluten-free and features no artificial colors or flavors. The beverage is made with reishi mushroom and passion flower -- both known for their natural calming properties. These ingredients are paired with strawberries, grapefruit and earthy flavor notes for a truly unique drinking experience.
Why This Trend Is Growing
- Mushroom-based Beverages
- The trend of incorporating mushrooms into non-alcoholic beverages is rapidly growing, providing an opportunity for companies to explore the potential of functional ingredients in aperitifs.
- Adaptogenic Drinks
- As consumers look for healthier and better-for-you beverage options, the trend of incorporating adaptogenic ingredients in drinks is on the rise, giving companies the chance to creatively introduce adaptogens into non-alcoholic spirits.
- Low-calorie Aperitifs
- With the increasing demand for healthier aperitif options, companies can innovate by developing low-calorie options while still providing an enjoyable drinking experience.
Industries Being Reshaped
- Non-alcoholic Beverages
- The non-alcoholic beverage industry can use Champignon Dreams as a model and innovate by creating drinks that use functional ingredients to promote well-being.
- Functional Foods
- Companies focused on functional foods can capitalize on the rising trend of incorporating mushrooms and adaptogens in their products, allowing them to cater to the changing consumer demand for healthier options.
- Plant-based Drinks
- As plant-based drinks continue to gain traction, companies can innovate by using ingredients like mushrooms and adaptogens to create unique, healthy, and functional aperitif options.
