This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Laura McQuarrie — March 15, 2023 — Lifestyle
References: fungtn & vegconomist
The demand for alcohol-free craft beer has been on the rise in recent years, driven by consumers pursuing healthier lifestyles and a desire for more diverse and interesting non-alcoholic beverage options. Fungtn stands out within this market by brewing alcohol-free beer with functional mushrooms. The brand's newest creation takes the form of an alcohol-free dark lager called Shiitake Dark Lager with a stout-like flavor and 0.5% ABV that shares the numerous benefits of shiitake mushrooms.
The brand got its start making beer with reduced fermentation and added health benefits, and this new variety provides the same rich flavor and texture as traditional stout beer without the negative effects of alcohol consumption. This alcohol-free craft beer is for anyone who wants to reduce alcohol consumption without sacrificing social drinking experiences.
The brand got its start making beer with reduced fermentation and added health benefits, and this new variety provides the same rich flavor and texture as traditional stout beer without the negative effects of alcohol consumption. This alcohol-free craft beer is for anyone who wants to reduce alcohol consumption without sacrificing social drinking experiences.
Trend Themes
1. Alcohol-free Craft Beer - The trend towards healthier living and diverse non-alcoholic beverage options presents opportunities for disruptive innovation in the alcohol industry.
2. Functional Mushrooms - The growing interest in functional mushrooms opens up opportunities for unique and beneficial ingredient choices in the food and beverage industry.
3. Reduced Fermentation Beer - The demand for lower-alcohol beer options could lead to new and innovative brewing techniques and recipes.
Industry Implications
1. Craft Beer - Breweries that specialize in craft beer could leverage the trend towards alcohol-free options by experimenting with functional ingredients like mushrooms.
2. Health and Wellness - The health and wellness industry can capitalize on the trend towards alcohol-free craft beer as a safer and healthier option for social drinking.
3. Food and Beverage - The food and beverage industry can explore the use of functional mushrooms in innovative food and drink products besides beer, and also create more appealing low-alcohol alternatives to traditional alcoholic beverages.
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