Mushroom-Powered Sparkling Drinks

PSILLI Mushroom Infused Sparkling Waters Come in Five Options

The PSILLI mushroom infused sparkling waters are a new range of refreshments that aim to harness the power of mushrooms and will provide a number of benefits for consumers to enjoy.

The drinks come in five varieties including Study Buddy, Brain Boost, Energizer, Bedtime and Good Mood, which are each focused on providing a different kind of experience to the person. Each of the drinks are packaged in 12-ounce slim cans and come in five flavors including Pomegranate Watermelon, Pineapple Hibiscus, Blood Orange, Mixed Berry and Black Cherry, which are all free from sugar with 10-calories each.

The PSILLI mushroom infused sparkling waters could help to make adaptogens, medicinal mushrooms and nootropics more accessible for the average consumer.

Mushroom-infused Beverages
There is an opportunity for more companies to innovate and create beverages infused with mushrooms.
Functional Beverages
The trend of functional beverages is growing and incorporating mushrooms into drinks could be a beneficial addition.
Natural Energy Boosters
Consumers are seeking healthier alternatives to energy drinks and mushroom-infused sparkling waters could provide a natural solution.

Sectors Adopting This

Beverage Industry
Beverage companies could integrate medicinal mushrooms into their product portfolio to appeal to consumers seeking functional and healthy beverages.
Health and Wellness Industry
There is an opportunity for the health and wellness industry to incorporate adaptogens and nootropics, such as mushrooms, into products to cater to the growing demand for natural remedies and health-boosting ingredients.
Nutraceutical Industry
Companies in the nutraceutical industry could incorporate mushroom extracts into supplements, capsules and powders to offer a natural alternative to traditional supplements.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 75%
Freshness 11%

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