With autumn around the corner, the Septemeber 2020 drinking innovations showcase how brands are launching their fall-inspired menu items. These include alcohol brands, coffee chains, and even coffee creamer retailers.
To get ahead of the pumpkin spice latte season, Starbucks Canada debuted its iconic pumpkin-infused beverage this month. Other retailers followed suit with their own seasonal beverages including Peet's Coffee's Maple Spice Cold Brew Oat Latte, Dunkin's Pumpkin Spice Latte, and Dairy Queen's Pumpkin Butter Shake, among others.
The September 2020 drinking tends list also showcases all the fall-inspired alcohol offerings including the VIVE Hard Seltzer Pumpkin Spice Hard Seltzer, the Austin East Cider Cranberry Cider, and the Baileys Apple Pie Irish Cream Liqueur.
Each new release offers a fun way to celebrate the change of season with its fall-inspired flavors.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
