Prebiotic soda brand Poppi created a fresh and summery new watermelon soda flavor that's full of flavor, plus functional and digestive health properties. The better-for-you soda beverage boasts a base of sparkling filtered water, apple cider vinegar, watermelon juice and lemon juice, as well as organic cane sugar, natural flavors and stevia for a hint of all-natural sweetness.
Poppi Watermelon is lightly carbonated and contains just 20 calories and five grams of sugar. Per serving, there's a tablespoon of apple cider vinegar, which is revered for its whole-body health benefits. While there are many apple cider vinegar drinks that offer simular benefits, they are overwhelming to consumers who are put off by the strong taste and smell. Poppi offers a clean, fresh and flavorful experience that's just as beneficial as ever.
Key Themes Behind This Trend
- Prebiotic Beverages
- An opportunity to develop prebiotic beverages that support digestive health.
- Functional Sodas
- An opportunity to create healthier sodas by incorporating functional ingredients.
- Natural Sweeteners
- An opportunity to use natural sweeteners like stevia in soda beverages.
Where This Applies
- Beverage Industry
- The beverage industry can incorporate prebiotic and functional ingredients to create healthier soda options.
- Health Food Industry
- The health food industry can expand their product lines to include prebiotic and functional beverages.
- Sweeteners Industry
- The sweeteners industry can focus on the production and research of natural sweeteners like stevia to meet the growing demand for healthier soda options.
