Drinkers who are enjoying a summer of seltzer will be intrigued to discover that VIVE Hard Seltzer is introducing a seasonal Pumpkin Spice Hard Seltzer, offering a unique way to ring in the fall and tap into the immense love for pumpkin spice. The pumpkin spice-flavored seltzer is said to be refreshingly different with its flavor profile, especially as seltzer lovers may find themselves familiar sipping mostly fresh and fruity beverage flavors.
According to Jake Rouse, Co-Founder and CEO at Braxton Brewing Company: "VIVE Pumpkin Spice is likely going to be laughed at initially, but when you try it, you'll quickly understand why we're thrilled to launch!" Rouse also notes that, "There are few other products where a flavor profile and a customer base align so directly."
Image Credit: VIVE Hard Seltzer