Yerbaé is a plant-based energy brand that has recently announced the release of its first 'Pumpkin Spice Energy Drink,' which will be available for limited release in the Fall. With the addition of this new drink, Yerbaé is reinventing an autumn favorite for a new audience of consumers, spotlighting its plant-based advancements and exposing the unhealthy ingredients of traditional pumpkin spice lattes.
Yerbaé’s ‘Pumpkin Spice Energy Drink’ is made with zero calories, zero sugars, and contains 160mg of natural caffeine from yerba mate. The beverage is also crafted with only eight ingredients, all of which are non-GMO and plant-based.
Interested consumers can visit Yerbaé’s website to preorder the ‘Pumpkin Spice Energy Drink’ or wait for the beverage to be stocked online at Amazon and at Costco locations.
Image Credit: Yerbaé
Why This Trend Is Growing
- Plant-based Energy Drinks
- There is room for the market to embrace more energy drinks that incorporate plant-based ingredients.
- Limited Release Beverages
- Limited release drinks create a sense of exclusivity and anticipation for consumers, which can drive sales and social media engagement.
- Alternative Flavors to Traditional Beverages
- Offering new and unique flavors of traditional beverages can cater to consumers who are seeking variety and novelty in their drink choices.
Industries Being Reshaped
- Energy Drink Industry
- Companies in the energy drink industry can explore using plant-based and natural ingredients to cater to consumers who prioritize these factors.
- Limited Release Marketing Strategy
- Industries across various sectors can leverage limited release products as a marketing strategy to create excitement among consumers.
- Beverage Manufacturing Industry
- Manufacturing companies can consider creating alternative flavored beverages to traditional favorites, appealing to those looking for unique options and catering to popular seasonal flavors.
