With the fall season fast approaching, it is really no surprise that we are starting to see products like pumpkin spice plant-based creamers. Such releases show brands' commitments to satisfy seasonal consumer cravings.
Laird Superfood, "pioneer of functional superfood plant-based creamers founded by big wave surfer Laird Hamilton," recently announced an expansion of its product line to include several pumpkin spiced products, including the Pumpkin Spice Liquid Creamer, the Pumpkin Spice Instant Latte, the Pumpkin Spice Protein Bar + Adaptogens, and a returning fan favorite, the Pumpkin Spice Superfood Creamer.
These offerings cater to individuals who are looking to indulge but are mindful of their diet. Laird Superfood's pumpkin spice plant-based creamers and other products are made with real-food ingredients and feature the brand's "signature blend of ginger, nutmeg, cloves, and cinnamon, plus real pumpkin."
Image Credit: Laird Superfood
Key Themes Behind This Trend
- Seasonal Plant-based Creamers
- The introduction of pumpkin spice plant-based creamers reflects brands' dedication to meeting seasonal consumer desires.
- Expansion of Product Line
- Laird Superfood's launch of multiple pumpkin spice products demonstrates their commitment to diversifying their offerings.
- Focus on Mindful Indulgence
- Laird Superfood's pumpkin spice creamers cater to those looking for guilt-free indulgence with their real-food ingredients and natural flavors.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the market potential of plant-based creamers, especially during seasonal periods.
- Functional Foods
- Functional food companies have an opportunity to incorporate adaptogens into their products, as seen in Laird Superfood's Pumpkin Spice Protein Bar + Adaptogens.
- Natural and Organic Products
- The natural and organic products industry can leverage the use of real-food ingredients, such as pumpkin and spices, to create innovative and appealing offerings.
