As consumers revel in their love for pumpkin spice products—often made with an abundance of sugar—Clevr teamed up with single-origin spice company Diaspora Co. to craft a Pumpkin Spice SuperLatte to redefine the seasonal favorite. This cleaner, healthier alternative captures the essence of fall without the guilt and it features a science-backed formula with lower caffeine, low-acidity fair trade coffee and multi-benefit adaptogens like reishi and ashwagandha.
Since the spices that give pumpkin spice its warming, comforting essence, Diaspora Co.'s supremely fresh, direct-trade spices lend their best qualities to the favorite fall recipe.
This easy-to-make latte needs no milk or sweetener, just hot water and time for frothing, blending or shaking. This better-for-you, functional Pumpkin Spice SuperLatte can be enjoyed warm or iced.
Why This Trend Is Growing
- Functional Beverages
- Products like the Pumpkin Spice SuperLatte highlight the rising demand for healthier, functional drinks that provide additional health benefits beyond basic nutrition.
- Adaptogen-infused Products
- The inclusion of adaptogens such as reishi and ashwagandha in everyday beverages represents a burgeoning trend towards incorporating stress-relief and wellness-enhancing ingredients into daily routines.
- Single-origin Ingredients
- Utilizing single-origin spices emphasizes a focus on higher-quality, ethically sourced ingredients that appeal to increasingly conscious consumers.
Industries Being Reshaped
- Health and Wellness
- The collaboration for the Pumpkin Spice SuperLatte indicates a shift towards blending nutritional benefits with traditional fall flavors, enhancing overall health and wellness.
- Specialty Coffee
- The low-acidity fair trade coffee used in Clevr's latte points to a growing trend in the specialty coffee industry towards products that are gentler on the stomach and ethically traded.
- Functional Foods
- The easy-to-make, functional nature of the SuperLatte shows the expanding market for convenient, health-boosting food and beverage options.
