Heading into summer, the popularity of seltzers continues to rise and hybrid seltzers are emerging to blur the lines between categories. Since many breweries have hopped onto the hard seltzer train, there are some hard seltzers that are beer-like in quality that appeal to consumers who are seeking out light refreshment and better-for-you claims without sacrificing the classic taste of beer. Spritzen's "beer with a splash of seltzer" is a perfect example of this and it's offered in fruit-forward flavors like Grapefruit, Raspberry Lemon and Pineapple Strawberry.
Alongside beer-like hard seltzers, people are sipping on canned beverages that fuse the qualities of seltzers with iced tea, fruit punch, lemonade, smoothies and kombucha for extra flavor and added benefits.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
