One of the most popular hard seltzer brands, Truly Hard Seltzer, is introducing Truly Lemonade as a refreshing new product that mixes hard seltzer with lemonade made with real lemon juice. In all, four new styles of Truly Lemonade are launching in 2020, including Original Lemonade, Black Cherry Lemonade, Mango Lemonade and Strawberry Lemonade. Fortunately for those who have fallen in love with Truly's 100-calorie drinks with one gram of sugar, Truly Lemonade boasts the same. These alcohol-spiked lemonade beverages set themselves apart from other hard lemonades on the market that have more than double the calories and 30 grams of sugar per 12-ounce serving.
As non-alcoholic seltzer has become increasingly popular year after year, so has hard seltzer, which appeals to consumers who are looking for healthier, natural options that are low in sugar, calories and alcohol.
Image Credit: Truly Hard Seltzer
Key Themes Behind This Trend
- Lemonade-seltzer Hybrids
- Truly Lemonade combines hard seltzer and lemonade, offering a refreshing and low-calorie alcoholic beverage option.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverage industry can explore the creation of their own lemonade-seltzer hybrids to cater to health-conscious consumers.
- Non-alcoholic Beverages
- The non-alcoholic beverage industry can develop their own versions of lemonade-seltzer hybrids as an alternative to traditional sugary lemonades.
