From low-ABV beers to CBD-infused wellness drinks, the February 2020 beverage trends reveal that consumers are increasingly interested in drinks that won't leave them with a nasty hangover.
In recent years, greater knowledge about health and nutrition has caused many consumers—especially younger consumers—to cut back on their alcohol consumption. As the February 2020 beverage trends reveal, the rise of the moderate drinking has resulted in an explosion of low-ABV drinks such as Golden Road Brewing's Mango Cart Ale, Gosnells Low Alc Mead, and even the Carlsberg Nordic Pilsner.
Beyond simply low-ABV drinks, consumers are also swapping their alcoholic beverage for wellness-oriented drinks. One example is Recess' fruity sparkling waters, which are infused with CBD. Another example is Olipop's Classic Root Beer, which is infused with probiotics and fiber.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
