The Joffer Beverage Co., founded by members of the Jelly Belly family, is introducing a line of zero-calorie Jelly Belly sparkling water beverages. The idea for the new line was inspired by a conversation over Mother's Day. As Stephen Joffer, a sixth-generation member of the Jelly Belly family and nephew of Jelly Belly CEO Lisa Rowland Brasher, describes: "We were on the back patio, drinking a couple of popular sparkling water brands, when I said out loud, ‘If only someone could nail a sparkling water with really stand-out flavors.' The lightbulb came on when my dad suggested, ‘Why not our own Jelly Belly flavors?'"
The line includes eight flavors, including French Vanilla, Lemon Lime and Orange Sherbet, all of which are made with carbonated water and natural flavoring.
Image Credit: The Joffer Beverage Co.
What Makes This Trend Stand Out
- Flavored Sparkling Beverages
- Opportunity to disrupt the traditional sparkling water market with unique, stand-out flavors.
- Zero-calorie Beverages
- Opportunity to capitalize on growing demand for low-calorie, healthier beverage options.
- Collaborative Branding
- Opportunity to leverage popular food brands in new and innovative ways, as Joffer Beverage Co. did with Jelly Belly flavors.
Sectors Adopting This
- Beverage Industry
- Opportunity for beverage companies to differentiate themselves by offering unique, zero-calorie flavored sparkling water options.
- Food Industry
- Opportunity for food companies to collaborate with beverage companies to create new and innovative flavor combinations.
- Health and Wellness Industry
- Opportunity for health and wellness companies to partner with beverage companies to offer low-calorie and healthier beverage options.
