The Joffer Beverage Co., founded by members of the Jelly Belly family, is introducing a line of zero-calorie Jelly Belly sparkling water beverages. The idea for the new line was inspired by a conversation over Mother's Day. As Stephen Joffer, a sixth-generation member of the Jelly Belly family and nephew of Jelly Belly CEO Lisa Rowland Brasher, describes: "We were on the back patio, drinking a couple of popular sparkling water brands, when I said out loud, ‘If only someone could nail a sparkling water with really stand-out flavors.' The lightbulb came on when my dad suggested, ‘Why not our own Jelly Belly flavors?'"
The line includes eight flavors, including French Vanilla, Lemon Lime and Orange Sherbet, all of which are made with carbonated water and natural flavoring.
Image Credit: The Joffer Beverage Co.