These New Waterloo Sparkling Water Flavors are Arriving Now
Michael Hemsworth — March 12, 2022 — Marketing
References: drinkwaterloo & foodbev
These new Waterloo Sparkling Water flavors are being launched by the brand as a new take on a classic country refreshment that will provide consumers with an easier way to enjoy it. The sparkling waters come in the new Cherry Limeade and the Blackberry Lemonade flavors, which are both free from sugar, calories and sweeteners. Crafted with non-GMO natural flavors, the drinks feature a purified carbonated water base.
SVP of Operations and Flavor Development Lead at Waterloo Adam Price commented on the new Waterloo Sparkling Water flavors saying, "We know that flavour goes beyond just taste. When developing new offerings, we’re also perfecting the aroma, mouthfeel, carbonation and more, to ensure our consumers get the full experience they expect from us. When creating our Cherry Limeade and Blackberry Lemonade innovations, we tinkered with the flavours for over 10 months to craft authentic flavours that transport you back to the carefree days of summer."
SVP of Operations and Flavor Development Lead at Waterloo Adam Price commented on the new Waterloo Sparkling Water flavors saying, "We know that flavour goes beyond just taste. When developing new offerings, we’re also perfecting the aroma, mouthfeel, carbonation and more, to ensure our consumers get the full experience they expect from us. When creating our Cherry Limeade and Blackberry Lemonade innovations, we tinkered with the flavours for over 10 months to craft authentic flavours that transport you back to the carefree days of summer."
Trend Themes
1. Country Refreshment-inspired Beverages - Opportunity for brands to create unique beverages inspired by classic country refreshments.
2. Sugar-free Flavored Sparkling Water - Potential market for healthier, sugar-free sparkling water products with unique flavors.
3. Natural Flavored Sparkling Water - Growing trend of consumers seeking out natural and non-GMO flavored sparkling water options.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to expand their product lines with unique and healthier flavored sparkling water options.
2. Health and Wellness Industry - Potential for the health and wellness industry to capitalize on the growing demand for healthier and natural sparkling water options.
3. Food Industry - Opportunity for food companies to capitalize on the demand for healthier and natural drink options by offering refreshing and unique country-inspired flavored sparkling waters.
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