Effervescent Pressed Fruit Refreshments

Cawston Press Sparkling Water has been introduced by the brand in the UK as a series of refreshments that are perfect for helping consumers to quench their thirst for effervescent drinks in a free-from way.

The drinks start off with sparkling spring water and real pressed fruit juice, and have no added sugar, sweeteners or fruit juice concentrates in the mix. The drinks respond to the increasing popularity of swapping energy drinks and sugar-laden beverages in favor of hydrating alternatives for a nutritional focus. The drinks come in two flavors to start including Pressed Watermelon and Squeezed Lime.

Managing Director Steve Kearns commented on the Cawston Press Sparkling Water saying, "Sparkling water is a growing category, but we saw a clear opportunity to do things differently. Consumers want great tasting clean ingredients even when they’re choosing flavoured sparkling water. Using real pressed fruit, we’ve created a sparkling water that delivers genuine full-on fruit flavour without adding anything unnecessary. For retailers, we’re offering a premium option that stands out on shelf and speaks directly to today’s health-conscious shopper.”